4 Data-Driven Keys to Drive Purchase in Out-of-Home Advertising

Posted by Angela Jeffrey on Aug 26, 2016 1:00:00 PM
Next in our series of data-driven keys to effective advertising is a focus on Out-of-Home Advertising, looking at what works and what doesn't in this under-appreciated medium. Great OOH creative can deliver on Purchase Intent like nothing else! This is the first of three posts focusing on the best and worst of thousands of consumer-panel evaluated OOH ads.
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Topics: Data-Driven Keys

Advertising Effectiveness: Creating Great Free-Standing Inserts (FSIs)

Posted by Gary Getto on Aug 8, 2016 9:51:32 AM
 
Like all mediums, Free-Standing Inserts (FSIs) can be enormously effective for driving Purchase and other Calls-to-Action, but only when the creative is strong. Today we'll look at some of the best and worst of thousands of FSIs benchmarked by the largest syndicated research database of measured ads in the world.

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Topics: Data-Driven Keys

Advertising Effectiveness - New Research Shows Radio Potentially Most Effective Medium

Posted by Angela Jeffrey on Jul 26, 2016 9:44:46 AM
Radio Advertising Bureau's "Matter of Fact" newsletter shared ABX research on how radio may deliver the best ROI and ROAS of all with some smart creative! Examples are from Red Lobster, Discover, McDonald's and Home Depot.


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Topics: Data-Driven Keys

ABX Partners with the ANA / AFE at the White House to Launch Gender Equality Measure for Ads

Posted by Gary Getto on Jun 29, 2016 10:40:41 AM
The Association of National Advertisers Alliance for Family Entertainment(ANA AFE), and other key partners, kicked-off #SeeHer, a major initiative supported by the White House, challenging the advertising world to eliminate the biased portrayal of women in media and advertising. The goal of the initiative is to realize a 20% increase in the accurate portrayal of all girls and women by 2020, the 100 th anniversary of American women’s obtaining the vote.

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Topics: Gender Equality Measure

Four Characteristics of Great Print Ads - That Also Work for Digital

Posted by Angela Jeffrey on May 23, 2016 1:59:22 PM
It seems that all anyone talks about is digital these days.  But far from being “dead,” other mediums like   print are just as effective as long as the creative is good. Too often print does not receive the same level of creative quality as other mediums.  But simply follow the guidelines below and “great creative” for print and digital display will return a higher ROI on your advertising investment than you might have thought possible.


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Topics: Data-Driven Keys

Can you Find the Waste in your Marketing Spend?

Posted by Gary Getto on Apr 29, 2016 4:05:58 PM
"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." John Wanamaker
Today's post is written by guest-blogger, Michael Wolfe, CEO of Bottom-Line Analytics.  

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Topics: Data-Driven Keys

Are All Mediums Equally Effective?

Posted by Gary Getto on Apr 13, 2016 10:23:30 AM
If you answered TV or digital, to the question above, you would be wrong.  In fact, if you chose any singular medium you would be incorrect. Truth is, all mediums deliver a strong ROI on your advertising investment depending on the specific needs of a campaign and the brilliance of the creative material. 

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Topics: Data-Driven Keys

Why Are So Many Likable Ads Ineffective?

Posted by Angela Jeffrey on Mar 31, 2016 5:10:07 PM
Likability is neither predictive of creative effectiveness nor highly correlated against other key metrics.  When we don’t copy-test an ad, we judge the ad based on whether we like it or not.  The result is lots of underperforming ads and millions of dollars in wasted advertising investment.

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Topics: Data-Driven Keys

Think Your Ad Creative is Effective? You May be Shocked.

Posted by Gary Getto on Mar 15, 2016 11:45:47 AM
Generating effective ad creative is hard and data proves we are unsuccessful more often than not.  Every advertiser risks his advertising investment with a large number of suboptimal, poor-performing ads he doesn't know about that is reducing his ROI and causing lost opportunities. But there's hope!

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Topics: Data-Driven Keys

What Were they Thinking? The Five Worst 2016 Super Bowl Ads

Posted by Gary Getto on Feb 16, 2016 12:03:13 PM
In Friday’s post, we looked at the Top Five Super Bowl 2016 ads and why they were truly “Effective” as opposed to just “Likeable.” We also said this year’s crop of ads was disappointing compare to years’ past, with 2/3 below “average” as measured by ABX ad effectiveness research.  We didn’t even mention the ads at the bottom of the rung, which include some real zingers that we'll dissect today.

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Topics: Super Bowl 2016