Part Three: Why OOH Advertising Rocks for Purchase and More

Posted by Gary Getto on Oct 31, 2016 7:36:31 PM
Today's post is the last installment in a three-part series on measuring advertising effectiveness - highlighting the best/worst Out-of-Home ads. The focus is on the last two of the four Data-Driven Keys featured in our new eBook: Reputation and Calls-to-Action. OOH advertising has a very strong place in the marketing mix, according to a review of thousands of consumer-panel evaluated OOH ads.
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Topics: Data-Driven Keys

Part Two: Driving Purchase in Out-of-Home Advertising

Posted by Angela Jeffrey on Oct 6, 2016 11:03:40 AM
Today's post highlights best/worst Out-of-Home ads for two of the four Data-Driven Keys featured in our new eBook: Awareness and Messaging. OOH advertising is very powerful and under-appreciated. This is the second of three posts focusing on the best and worst of thousands of consumer-panel evaluated OOH ads.
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Topics: Data-Driven Keys

4 Data-Driven Keys to Drive Purchase in Out-of-Home Advertising

Posted by Angela Jeffrey on Aug 26, 2016 1:00:00 PM
Next in our series of data-driven keys to effective advertising is a focus on Out-of-Home Advertising, looking at what works and what doesn't in this under-appreciated medium. Great OOH creative can deliver on Purchase Intent like nothing else! This is the first of three posts focusing on the best and worst of thousands of consumer-panel evaluated OOH ads.
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Topics: Data-Driven Keys

Advertising Effectiveness: Creating Great Free-Standing Inserts (FSIs)

Posted by Gary Getto on Aug 8, 2016 9:51:32 AM
 
Like all mediums, Free-Standing Inserts (FSIs) can be enormously effective for driving Purchase and other Calls-to-Action, but only when the creative is strong. Today we'll look at some of the best and worst of thousands of FSIs benchmarked by the largest syndicated research database of measured ads in the world.

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Topics: Data-Driven Keys

Advertising Effectiveness - New Research Shows Radio Potentially Most Effective Medium

Posted by Angela Jeffrey on Jul 26, 2016 9:44:46 AM
Radio Advertising Bureau's "Matter of Fact" newsletter shared ABX research on how radio may deliver the best ROI and ROAS of all with some smart creative! Examples are from Red Lobster, Discover, McDonald's and Home Depot.


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Topics: Data-Driven Keys

ABX Partners with the ANA / AFE at the White House to Launch Gender Equality Measure for Ads

Posted by Gary Getto on Jun 29, 2016 10:40:41 AM
The Association of National Advertisers Alliance for Family Entertainment(ANA AFE), and other key partners, kicked-off #SeeHer, a major initiative supported by the White House, challenging the advertising world to eliminate the biased portrayal of women in media and advertising. The goal of the initiative is to realize a 20% increase in the accurate portrayal of all girls and women by 2020, the 100 th anniversary of American women’s obtaining the vote.

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Topics: Gender Equality Measure

Four Characteristics of Great Print Ads - That Also Work for Digital

Posted by Angela Jeffrey on May 23, 2016 1:59:22 PM
It seems that all anyone talks about is digital these days.  But far from being “dead,” other mediums like   print are just as effective as long as the creative is good. Too often print does not receive the same level of creative quality as other mediums.  But simply follow the guidelines below and “great creative” for print and digital display will return a higher ROI on your advertising investment than you might have thought possible.


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Topics: Data-Driven Keys

Can you Find the Waste in your Marketing Spend?

Posted by Gary Getto on Apr 29, 2016 4:05:58 PM
"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." John Wanamaker
Today's post is written by guest-blogger, Michael Wolfe, CEO of Bottom-Line Analytics.  

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Topics: Data-Driven Keys

Are All Mediums Equally Effective?

Posted by Gary Getto on Apr 13, 2016 10:23:30 AM
If you answered TV or digital, to the question above, you would be wrong.  In fact, if you chose any singular medium you would be incorrect. Truth is, all mediums deliver a strong ROI on your advertising investment depending on the specific needs of a campaign and the brilliance of the creative material. 

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Topics: Data-Driven Keys

Why Are So Many Likable Ads Ineffective?

Posted by Angela Jeffrey on Mar 31, 2016 5:10:07 PM
Likability is neither predictive of creative effectiveness nor highly correlated against other key metrics.  When we don’t copy-test an ad, we judge the ad based on whether we like it or not.  The result is lots of underperforming ads and millions of dollars in wasted advertising investment.

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Topics: Data-Driven Keys