Today's Special Report on the absolute latest technology for advertising comes from Sophia Karakeva, Ph.D., a communications & marketing executive from DataScouting, based in Thessaloniki, Greece. Sophia and ABX have both been deeply involved in the measurement of advertising and public relations.
No matter how companies do it, advertising remains one of the most important aspects of a business. However, advertising has evolved so much over the past decades that it has become nearly impossible for businesses to keep up. From simple flyers and giant billboards, to taking your ads into space and licensing celebrity faces, technology continues to disrupt the advertising industry.