The new gender equality in advertising movement is hot, as led by the Association of National Advertisers' #SeeHer initiative. Representing all genders respectfully in advertising is also good business, greatly impacting Reputation and Calls to Action. Today's post looks at gender equality in wireless advertising as part of our ongoing industry series. If you are curious about some of the other studies behind gender equality in advertising, see our resources page on that topic. Or, if you're interested in ad effectiveness in other categories, see our competitive intelligence resources page.