Topics: Telecom, Cable and Internet
Fidelity Investments increased its online display spending by 34% last year. Remarkably, Fidelity's online display ads score higher in creative effectiveness than many of its TV ads. Now, more than half of its media spend (53%) is going to online display ads.
Millennials. Love 'em or hate 'em, most brands gotta have 'em - and none more so than the Auto Insurance industry. Effective creative for Millennials often involves family and kids, provides practical information, stretches their limited dollars, and helps them get ahead.
Olive Garden is putting its creative agency account into review. Grey, which has had the account for 30+ years, is defending the business. The client is looking for a more "creative" approach to their ads.
Mark Twain reportedly wrote, “I didn't have time to write a short letter, so I wrote a longone instead.” And while TV did not exist in his time, he might have said the same about TV ad effectiveness.
Topics: Personal Care
It is unlikely you’ve not seen Jennifer Garner as Capital One’s Venture® Card airline mileage credit card spokesperson, or Samuel Jackson pitching its cashback card. Capital One has produced dozens of different versions of their ads for each of their cards.
Topics: Credit Cards
Welcome to the ABX Advisory, a new blog providing insights on advertising creative that boosts ROI and minimizes investment risk. Today's focus is on the Retail-Grocery category highlighting two especially effective ads from Walmart and Kroger.