Both ads had exceptional ad effectiveness results with scores 30% above average and even higher calls-to-action. The KPI differences below are not statistically significant.
After benchmarking more than 100,000 ads across all media types, we’ve learned that every media type has the ability to generate equally strong communication impact. Strong creative is the key.
How the ABX Testing is Done
ABX provides ad effectiveness scores from human respondents against 14 variables and in all media types. ABX Index values are a comparison of the results of an ad versus the average of all ads in the ABX database (100,000+ ads). Click for more information about definitions and methodology.
Why You Want to Subscribe
Where else can you get free ad effectiveness data for your competitors? Each week, you'll see several industry-specific posts with actual testing scores and insights. We hope to hear from you!