ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

How Does Non-Paid Media Impact Advertising Effectiveness?

Posted by Angela Jeffrey on Apr 2, 2018 10:01:35 AM

 

Five Key Takeaways from an Exploration with AT&T and Hotels.com

This  blog post is repurposed with permission from The Institute for Public Relations.   The just-published paper was written by Angela Jeffrey, APR, Vice President Brand Management for ABX; Gary Getto, President of ABX; and Sandra Duhé, Ph.D., MBA, APR, Fellow PRSA, Associate Professor and Chair, Corporate Communication and Public Affairs Southern Methodist University. 

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Topics: Data-Driven Keys

Lessons from Super-Bowl 2018 Advertising Effectiveness

Posted by Angela Jeffrey on Feb 20, 2018 12:38:16 PM

Audience numbers for Super Bowl 2018 were down, thanks partly to the National Anthem controversy.  But ad effectiveness was the best in the past six years!  Is that wasted creative spend?  Which demographic group really cares?  Unlike other polls on the "most liked Super Bowl ads," see what ABX and marketing mix modeler Michael Wolfe tells us about what is working in Super Bowl advertising, and why.


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Topics: Media

What Direction for US Ad Spend in 2018? (1)

Posted by Angela Jeffrey on Jan 30, 2018 12:30:18 PM

Which channels did best in advertising spending for 2017, and which are likely to grow in 2018?  Which channels have the highest scores for advertising effectiveness?  Are advertisers investing in the channels most effective with viewers?  Michael Wolfe, CEO of Bottom-Line Analytics, guest-posts for us today with a holistic look at Media Spend and Ad-Driven Purchase Propensity.  Hint - it's not just about Digital!

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Topics: Media

Insurance Advertising Effectiveness Rises for Both Millennials and GenPop

Posted by Angela Jeffrey on Jan 17, 2018 12:13:12 PM

In late 2015, Farmers Insurance and Allstate had the best TV spots for reaching both Millennials and GenPop together.  Today, we fast-forward into the future to see how insurance advertisers have done against both audiences for 2016 and 2017, and how advertising effectiveness has improved in a big way!

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Topics: Insurance

The Black Friday Advertising Effectiveness Battle

Posted by Angela Jeffrey on Nov 27, 2017 3:08:42 PM

As we head into the Holiday Season, special guest author Michael Wolfe, CEO of Bottom-Line Analytics, takes a close look at Black Friday retail advertising effectiveness versus everyday advertising.  Michael contrasts data from 21 top retailers and reveals the best-performing media channels and KPIs.  

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Topics: Data-Driven Keys

Gender Equality in Advertising for Restaurants - Best of the Best

Posted by Angela Jeffrey on Nov 8, 2017 1:11:53 PM

Earlier this month, ABX, the Association of National Advertisers' and the #SeeHer initiative won the ESOMAR Research Effectiveness Award - the biggest in the industry.  This award underscores our learnings that gender equality in advertising is not just smart, it's good business. Today's post looks at the top ads in gender equality out of 2,091 in the restaurant category as part of our ongoing industry series.

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Topics: Gender Equality Measure

Top Measured Ads of the Week: A Study in Advertising Effectiveness

Posted by Angela Jeffrey on Aug 29, 2017 11:21:56 AM

Each day, ABX evaluates 1000's of ads in all mediums for advertising effectiveness.  Then, we publish the best of the best in our Top Measured Ads of the Week.  Today's post introduces you to Top Ads and hopes you'll check each week to see what type of creative is working best in TV, Digital, Print, FSI, Radio and OOH.

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Topics: Top Ads of the Previous Week

Gender Equality in Advertising Results in Improved Reputation and Calls-to-Action

Posted by Angela Jeffrey on Jul 25, 2017 11:10:47 AM

The new imperative for advertisers and marketers is to impact Reputation and CTAs through gender equality in advertising.  Besides the social implications, gender equality is just good business.  Today's focus is how this plays out in Insurance Advertising.

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Topics: Gender Equality Measure

Gender Equality in Advertising for Wireless - Good and Not so Good

Posted by Angela Jeffrey on Jul 10, 2017 4:36:50 PM

The new gender equality in advertising movement is hot, as led by the Association of National Advertisers' #SeeHer initiative. Representing all genders respectfully in advertising is also good business, greatly impacting Reputation and Calls to Action. Today's post looks at gender equality in wireless advertising as part of our ongoing industry series.

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Topics: Gender Equality Measure

Hard Proof: Advertising Creative Drives Sales

Posted by Angela Jeffrey on May 19, 2017 3:58:17 PM

Highly creative ads have double the sales impact of those less creative, and advertising creative drives sales 5x as much as media spend.  Two break-through studies show the truth of these claims with hard data. 

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Topics: Data-Driven Keys

Join the discussion on advertising effectiveness with insights from the world's largest normative database of measured ads:

  • Analysis of creative omnichannel 
  • What works or doesn't by industry 
  • Implications for marketing, creative and media planning
  • Consumer panel results, not just opinion
 
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