ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Hard Proof: Advertising Creative Drives Sales

Posted by Angela Jeffrey on May 19, 2017 3:58:17 PM

Highly creative ads have doubled the sales impact of those that are less creative, and advertising creative drives sales 5x as much as media spend.  Two break-through studies show the truth of these claims with hard data.  For additional information on the impact of creative on sales, see our resources page on improving ROAS, ROI and Predictive Analytics through effectiveness testing.

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Topics: Data-Driven Keys

Do Brand Icons Impact Ad Effectiveness

Posted by Angela Jeffrey on Apr 11, 2017 11:17:16 AM

Today's feature is re-purposed from the LinkedIn blog of Michael Wolfe, CEO of Bottom-Line Analytics and Global Analytics Partners and expert on marketing ROI, advertising effectiveness measurement and big data analytics. Michael teams up with ABX on market mix modeling and other projects. 

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Topics: Restaurants

How is Speed Changing Advertising Effectiveness Measurement?

Posted by Angela Jeffrey on Feb 23, 2017 11:57:29 AM

Today's interview with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, focuses on how speed is changing the copy testing paradigm. Four real-life examples of how copy testing in 24 hours made a huge difference for major brands are included.  For more on the subject, go to Resources for the information page on Advertising Effectiveness Measurement.

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Topics: Trade-Offs in Ad Effectiveness Measurement

Should I Look at Faster, Lower Cost Options to Legacy Ad Testing?

Posted by Angela Jeffrey on Jan 4, 2017 12:04:00 PM

Taking a break from our "Data-Driven KPIs" series, today's post gets practical for those making decisions about what types of advertising effectiveness measurement is best for them. A recent chat with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, shows when Custom or Syndicated ad testing are best.  More can be found in Resources at Advertising Effectiveness Measurement.

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Topics: Trade-Offs in Ad Effectiveness Measurement

Part Three: Why OOH Advertising Rocks for Purchase and More

Posted by Gary Getto on Oct 31, 2016 7:36:31 PM

Today's post is the last installment in a three-part series on measuring advertising effectiveness - highlighting the best/worst Out-of-Home ads. The focus is on the last two of the four Data-Driven Keys featured in our new eBook: Reputation and Calls-to-Action. OOH advertising has a very strong place in the marketing mix, according to a review of thousands of consumer-panel evaluated OOH ads.

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Topics: Data-Driven Keys

Part Two: Driving Purchase in Out-of-Home Advertising

Posted by Angela Jeffrey on Oct 6, 2016 11:03:40 AM

Today's post highlights best/worst Out-of-Home ads for two of the four Data-Driven Keys featured in our new eBook: Awareness and Messaging. OOH advertising is very powerful and under-appreciated. This is the second of three posts focusing on the best and worst of thousands of consumer-panel evaluated OOH ads.  For insights on other media types, see our resources page - Integrated Media in All Media Types.

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Topics: Data-Driven Keys

4 Data-Driven Keys to Drive Purchase in Out-of-Home Advertising

Posted by Angela Jeffrey on Aug 26, 2016 1:00:00 PM

Next in our series of data-driven keys to effective advertising is a focus on Out-of-Home Advertising, looking at what works and what doesn't in this under-appreciated medium. Great OOH creative can deliver on Purchase Intent like nothing else! This is the first of three posts focusing on the best and worst of thousands of consumer-panel evaluated OOH ads.  If you'd like to see other insights on good/bad ads in other media, see our resources page on Integrated Media in All Media Types.

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Topics: Data-Driven Keys

Advertising Effectiveness: Creating Great Free-Standing Inserts (FSIs)

Posted by Gary Getto on Aug 8, 2016 9:51:32 AM

Like all mediums, Free-Standing Inserts (FSIs) can be enormously effective for driving Purchase and other Calls-to-Action, but only when the creative is strong. Today we'll look at some of the best and worst of thousands of FSIs benchmarked by the largest syndicated research database of measured ads in the world.  If you'd like insights on great creative in other mediums, see our resources page, "Integrated Marketing in All Media Types."


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Topics: Data-Driven Keys

Advertising Effectiveness - New Research Shows Radio Potentially Most Effective Medium

Posted by Angela Jeffrey on Jul 26, 2016 9:44:46 AM

Radio Advertising Bureau's "Matter of Fact" newsletter shared ABX research on how radio may deliver the best ROI and ROAS of all with some smart creative! Examples are from Red Lobster, Discover, McDonald's and Home Depot.  If you're interested in creative effectiveness across all types of media, see our "Integrated Marketing in Every Channel" resources page.


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Topics: Data-Driven Keys

ABX Partners with the ANA / AFE at the White House to Launch Gender Equality Measure for Ads

Posted by Gary Getto on Jun 29, 2016 10:40:41 AM
 
The Association of National AdvertisersAlliance for Family Entertainment (ANA AFE), and other key partners, kicked-off # SeeHer, a major initiative supported by the White House, challenging the advertising world to eliminate the biased portrayal of women in media and advertising. The goal of the initiative is to realize a 20% increase in the accurate portrayal of all girls and women by 2020, the 100 th anniversary of American women’s obtaining the vote.
 
During the conference at the White House June 15th, officials said that fixing the biased portrayal of women in the media is critical to our country’s future. Major players in the initiative include  ABX  Advertising Benchmark Index,  Unilever ,  The Girl’s Lounge ,  Walmart ,  P&G TIVO  and others.  

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Topics: Gender Equality Measure

Join the discussion on advertising effectiveness with insights from the world's largest normative database of measured ads:

  • Analysis of creative omnichannel 
  • What works or doesn't by industry 
  • Implications for marketing, creative and media planning
  • Consumer panel results, not just opinion
 
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