ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Hard Proof: Advertising Creative Drives Sales

Posted by Angela Jeffrey on May 19, 2017 3:58:17 PM

Highly creative ads have double the sales impact of those less creative, and advertising creative drives sales 5x as much as media spend.  Two break-through studies show the truth of these claims with hard data. 

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Topics: Data-Driven Keys

Do Brand Icons Impact Ad Effectiveness

Posted by Angela Jeffrey on Apr 11, 2017 11:17:16 AM

Today's feature is repurposed from the LinkedIn blog of Michael Wolfe, CEO of Bottom-Line Analytics and Global Analytics Partners and expert on marketing ROI, advertising effectiveness measurement and big data analytics. Michael teams up with ABX on market mix modeling and other projects. 

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Topics: Restaurants

How is Speed Changing Creative Testing?

Posted by Angela Jeffrey on Feb 23, 2017 11:57:29 AM

Today's interview with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, focuses on how speed is changing the copy testing paradigm. Four real-life examples of how copy testing in 24 hours made a huge difference for major brands are included.

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Topics: Trade-Offs in Ad Effectiveness Measurement

Should I Look at Faster, Lower Cost Options to Legacy Copy Testing?

Posted by Angela Jeffrey on Jan 4, 2017 12:04:00 PM

Taking a break from our "Data-Driven KPIs" series, today's post gets practical for those making decisions about what types of advertising effectiveness research is best for them. A recent chat with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, yields today's look at when Custom or Syndicated creative testing are best.

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Topics: Trade-Offs in Ad Effectiveness Measurement

Part Three: Why OOH Advertising Rocks for Purchase and More

Posted by Gary Getto on Oct 31, 2016 7:36:31 PM

Today's post is the last installment in a three-part series on measuring advertising effectiveness - highlighting the best/worst Out-of-Home ads. The focus is on the last two of the four Data-Driven Keys featured in our new eBook: Reputation and Calls-to-Action. OOH advertising has a very strong place in the marketing mix, according to a review of thousands of consumer-panel evaluated OOH ads.

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Topics: Data-Driven Keys

Part Two: Driving Purchase in Out-of-Home Advertising

Posted by Angela Jeffrey on Oct 6, 2016 11:03:40 AM

Today's post highlights best/worst Out-of-Home ads for two of the four Data-Driven Keys featured in our new eBook: Awareness and Messaging. OOH advertising is very powerful and under-appreciated. This is the second of three posts focusing on the best and worst of thousands of consumer-panel evaluated OOH ads.

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Topics: Data-Driven Keys

4 Data-Driven Keys to Drive Purchase in Out-of-Home Advertising

Posted by Angela Jeffrey on Aug 26, 2016 1:00:00 PM

Next in our series of data-driven keys to effective advertising is a focus on Out-of-Home Advertising, looking at what works and what doesn't in this under-appreciated medium. Great OOH creative can deliver on Purchase Intent like nothing else! This is the first of three posts focusing on the best and worst of thousands of consumer-panel evaluated OOH ads.

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Topics: Data-Driven Keys

Advertising Effectiveness: Creating Great Free-Standing Inserts (FSIs)

Posted by Gary Getto on Aug 8, 2016 9:51:32 AM

Like all mediums, Free-Standing Inserts (FSIs) can be enormously effective for driving Purchase and other Calls-to-Action, but only when the creative is strong. Today we'll look at some of the best and worst of thousands of FSIs benchmarked by the largest syndicated research database of measured ads in the world.


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Topics: Data-Driven Keys

Advertising Effectiveness - New Research Shows Radio Potentially Most Effective Medium

Posted by Angela Jeffrey on Jul 26, 2016 9:44:46 AM

Radio Advertising Bureau's "Matter of Fact" newsletter shared ABX research on how radio may deliver the best ROI and ROAS of all with some smart creative! Examples are from Red Lobster, Discover, McDonald's and Home Depot.


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Topics: Data-Driven Keys

ABX Partners with the ANA / AFE at the White House to Launch Gender Equality Measure for Ads

Posted by Gary Getto on Jun 29, 2016 10:40:41 AM
The Association of National Advertisers Alliance for Family Entertainment(ANA AFE), and other key partners, kicked-off #SeeHer, a major initiative supported by the White House, challenging the advertising world to eliminate the biased portrayal of women in media and advertising. The goal of the initiative is to realize a 20% increase in the accurate portrayal of all girls and women by 2020, the 100 th anniversary of American women’s obtaining the vote.

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Topics: Gender Equality Measure

Join the discussion on advertising effectiveness with insights from the world's largest normative database of measured ads:

  • Analysis of creative omnichannel 
  • What works or doesn't by industry 
  • Implications for marketing, creative and media planning
  • Consumer panel results, not just opinion
 
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