ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

The Black Friday Advertising Effectiveness Battle

Posted by Angela Jeffrey on Nov 27, 2017 3:08:42 PM

As we head into the Holiday Season, special guest author Michael Wolfe, CEO of Bottom-Line Analytics, takes a close look at Black Friday retail  advertising effectiveness versus everyday advertising.  Michael contrasts competitive advertising data from 21 top retailers and reveals the best-performing media channels and KPIs.  


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Topics: Data-Driven Keys

Gender Equality in Advertising for Restaurants - Best of the Best

Posted by Angela Jeffrey on Nov 8, 2017 1:11:53 PM

Earlier this month, ABX, the Association of National Advertisers' and the #SeeHer initiative won the ESOMAR Research Effectiveness Award - the biggest in the industry.  This award underscores our learnings that gender equality in advertising is not just smart, it's good business. Today's post looks at the top ads in gender equality out of 2,091 in the restaurant category as part of our ongoing industry series.  If you'd like to know more about the latest studies on gender equality in advertising, click the link.  And, for additional stories on restaurants and other categories, see this competitive intelligence link.

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Topics: Gender Equality Measure

Top Measured Ads of the Week: A Study in Advertising Effectiveness

Posted by Angela Jeffrey on Aug 29, 2017 11:21:56 AM

Each day, ABX evaluates 1000's of ads in all mediums for advertising effectiveness.  Then, we publish the best of the best in our Top Measured Ads of the Week.  Today's post introduces you to Top Ads and hopes you'll check each week to see what type of creative is working best in TV, Digital, Print, FSI, Radio and OOH. To learn more about what makes an ad good, see our resource page: Advertising Effectiveness Measurement.

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Topics: Top Ads of the Previous Week

Gender Equality in Advertising Results in Improved Reputation and Calls-to-Action

Posted by Angela Jeffrey on Jul 25, 2017 11:10:47 AM

The new imperative for advertisers and marketers is to impact Reputation and CTAs through gender equality in advertising.  Besides the social implications, gender equality is just good business.  Today's focus is how this plays out in Insurance Advertising.  For more information on the studies behind this movement, see our resources page on gender equality in advertising.

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Topics: Gender Equality Measure

Gender Equality in Advertising for Wireless - Good and Not so Good

Posted by Angela Jeffrey on Jul 10, 2017 4:36:50 PM

The new gender equality in advertising movement is hot, as led by the Association of National Advertisers' #SeeHer initiative. Representing all genders respectfully in advertising is also good business, greatly impacting Reputation and Calls to Action. Today's post looks at gender equality in wireless advertising as part of our ongoing industry series.  If you are curious about some of the other studies behind gender equality in advertising, see our resources page on that topic.  Or, if you're interested in ad effectiveness in other categories, see our competitive intelligence resources page.


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Topics: Gender Equality Measure

Hard Proof: Advertising Creative Drives Sales

Posted by Angela Jeffrey on May 19, 2017 3:58:17 PM

Highly creative ads have doubled the sales impact of those that are less creative, and advertising creative drives sales 5x as much as media spend.  Two break-through studies show the truth of these claims with hard data.  For additional information on the impact of creative on sales, see our resources page on improving ROAS, ROI and Predictive Analytics through effectiveness testing.

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Topics: Data-Driven Keys

Do Brand Icons Impact Ad Effectiveness

Posted by Angela Jeffrey on Apr 11, 2017 11:17:16 AM

Today's feature is re-purposed from the LinkedIn blog of Michael Wolfe, CEO of Bottom-Line Analytics and Global Analytics Partners and expert on marketing ROI, advertising effectiveness measurement and big data analytics. Michael teams up with ABX on market mix modeling and other projects. 

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Topics: Restaurants

How is Speed Changing Advertising Effectiveness Measurement?

Posted by Angela Jeffrey on Feb 23, 2017 11:57:29 AM

Today's interview with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, focuses on how speed is changing the copy testing paradigm. Four real-life examples of how copy testing in 24 hours made a huge difference for major brands are included.  For more on the subject, go to Resources for the information page on Advertising Effectiveness Measurement.

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Topics: Trade-Offs in Ad Effectiveness Measurement

Should I Look at Faster, Lower Cost Options to Legacy Ad Testing?

Posted by Angela Jeffrey on Jan 4, 2017 12:04:00 PM

Taking a break from our "Data-Driven KPIs" series, today's post gets practical for those making decisions about what types of advertising effectiveness measurement is best for them. A recent chat with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, shows when Custom or Syndicated ad testing are best.  More can be found in Resources at Advertising Effectiveness Measurement.

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Topics: Trade-Offs in Ad Effectiveness Measurement

Part Three: Why OOH Advertising Rocks for Purchase and More

Posted by Gary Getto on Oct 31, 2016 7:36:31 PM

Today's post is the last installment in a three-part series on measuring advertising effectiveness - highlighting the best/worst Out-of-Home ads. The focus is on the last two of the four Data-Driven Keys featured in our new eBook: Reputation and Calls-to-Action. OOH advertising has a very strong place in the marketing mix, according to a review of thousands of consumer-panel evaluated OOH ads.

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Topics: Data-Driven Keys

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