ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

What makes a good auto ad around the World?

Posted by Angela Jeffrey on Jul 22, 2019 3:27:07 PM

We looked at evaluation results for auto ads, focusing on TV ads in the US, UK, Germany, and Japan to see if culture played a part in ad test results.  While there are many country-to-country differences, culture was not a big factor.  We’ll share some insights showing a top performer and lower performing ad in each country.


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Topics: Automotive, Integrated Marketing

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