ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Ad Execs Say Today’s Creative is Good. Is it?

Posted by Gary Getto on Oct 20, 2015 12:07:35 PM
 A  recent CRN International survey of 124 advertising executives concluded that advertising creative today is more than adequate, and almost 30% said it had improved over last year. We beg to differ.
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Topics: Credit Cards

Why is Fidelity a Big User of Online?

Posted by Gary Getto on Aug 31, 2015 10:45:00 AM

Fidelity Investments increased its online display spending by 34% last year.  Remarkably, Fidelity's online display ads score higher in creative effectiveness than many of its TV ads. Now, more than half of its media spend (53%) is going to online display ads.

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Topics: Financial Services, Banking, Credit Cards

Ad Effectiveness Scores for Capital One Show Power of Print

Posted by Gary Getto on Jul 13, 2015 2:09:00 PM

It is unlikely you’ve not seen Jennifer Garner as Capital One’s Venture® Card airline mileage credit card spokesperson, or Samuel Jackson pitching its cashback card. Capital One has produced dozens of different versions of their ads for each of their cards.

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Topics: Credit Cards

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