ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Competitive Intelligence for Fast Food: Brand Icons and Ad Success

Posted by Angela Jeffrey on Apr 11, 2017 11:17:16 AM

Today's feature is re-purposed from the LinkedIn blog of Michael Wolfe, CEO of Bottom-Line Analytics and Global Analytics Partners and expert on marketing ROI, advertising effectiveness measurement and big data analytics. Michael teams up with ABX on market mix modeling and other projects. 

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Topics: Restaurants, fast food

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