Maximizing the Ad Effectiveness of Print and Online for Household Products

Posted by Angela Jeffrey on Dec 3, 2015 3:50:45 PM
More dollars are moving to online, often at the expense of print, but the quality of online creative is highly variable and many online ads don’t work well enough to support their investment. A look at Quilted Northern, Lysol, Glade and Tide give us some perspective.
Read More

Topics: Household

Battery Wars: Print or TV, which Creative Wins?

Posted by Gary Getto on Aug 14, 2015 10:14:00 AM
Two very different creative approaches. Two very different mediums. And the same creative effectiveness score for each!  See how Energizer and Duracell battle it out.
Read More

Topics: Household

Join the discussion on advertising effectiveness with insights from the world's largest normative database of measured ads:

  • Analysis of creative omnichannel 
  • What works or doesn't by industry 
  • Implications for marketing, creative and media planning
  • Consumer panel results, not just opinion
Subscribe to ABX Advisory Here