ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Nike and United Airlines: An Integrated Marketing Tale

Posted by Angela Jeffrey on Oct 9, 2018 3:19:58 PM

 

Today's post looks at two case studies in integrated communications - how paid and non-paid media interact in two major scandals - one with Nike and the other with United Airlines. The post is reprinted with permission from the Institute for Public Relations, and is written by three of its members: Katie Paine of Paine Publishing, Mark Stouse of Proof Analytics and Angela Jeffrey, APR, of ABX.  Contact information is below.  For more on this topic, see ABX resource page on integrated marketing.


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Topics: Integrated Marketing

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