ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

COVID-19 Radio Ad Effectiveness is Breaking Records

Posted by Angela Jeffrey on May 27, 2020 2:27:41 PM

In a study of 145 COVID-related Radio ads measured by ABX since March 4th, advertising effectiveness scores were amazingly high.  Radio spots featuring thanks to first-responders, helpful advice to listeners regarding resisting the virus, and conveying a serious tone in their announcements all did well.  Of course there are always those that don't work, as well.  Below are a sample of each and some tips for using radio effectively in crisis times.

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Topics: Media, Integrated Marketing

Lessons from 2018 Super Bowl Advertising Effectiveness

Posted by Angela Jeffrey on Feb 20, 2018 12:38:16 PM

Audience numbers for Super Bowl 2018 were down, thanks partly to the National Anthem controversy.  But ad effectiveness was the best in the past six years!  Does the lower audience mean these ads were just wasted creative spend?  Which demographic group really cares about them?  Unlike other polls on the "most liked Super Bowl ads," see what ABX and marketing mix modeler Michael Wolfe tells us about what is working in Super Bowl advertising, and why.  From a competitive advertising point of view, what a great show.  For more information about competitive intelligence in advertising, click here.


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Topics: Media

What Direction for US Advertising Spend in 2018? (1)

Posted by Angela Jeffrey on Jan 30, 2018 12:30:18 PM

Which channels did best in advertising spending for 2017, and which are likely to grow in 2018?  Which channels have the highest scores for advertising effectiveness?  Are advertisers investing in the channels most effective with viewers?  Michael Wolfe, CEO of Bottom-Line Analytics, guest-posts for us today with a holistic look at Media Spend and Ad-Driven Purchase Propensity.  Hint - it's not just about Digital!


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Topics: Media

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