ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Secrets of Back-to-School Ad Effectiveness Winners: Fewer but Better

Posted by Gary Getto on Oct 8, 2015 1:55:15 PM

Retailers deployed a very different mix of creative tools for BTS 2015, using only half the number of creative executions (77 ads) as the prior year (146).  As it turns out, fewer is better in terms of impact.  

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Topics: Retail

Highly Effective Advertising with a Focus on Retail

Posted by Gary Getto on Jul 6, 2015 3:18:00 PM

Welcome to the ABX Advisory, a new blog providing insights on advertising creative that boosts ROI and minimizes investment risk. Today's focus is on the Retail-Grocery category highlighting two especially effective ads from  competitors, Walmart and Kroger.   For a broader look at competitive advertising, click here.

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Topics: Retail

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