ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Secrets of Back-to-School Ad Effectiveness Winners: Fewer but Better

Posted by Gary Getto on Oct 8, 2015 1:55:15 PM
Retailers deployed a very different mix of creative tools for BTS 2015, using only half the number of creative executions (77 ads) as the prior year (146). 
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Topics: Retail

Highly Effective Advertising with a Focus on Retail

Posted by Gary Getto on Jul 6, 2015 3:18:00 PM

Welcome to the ABX Advisory, a new blog providing insights on advertising creative that boosts ROI and minimizes investment risk. Today's focus is on the Retail-Grocery category highlighting two especially effective ads from Walmart and Kroger.   

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Topics: Retail

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  • Analysis of creative omnichannel 
  • What works or doesn't by industry 
  • Implications for marketing, creative and media planning
  • Consumer panel results, not just opinion
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