ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Online Retail Gains 45% on Black Friday/Cyber Monday

Posted by Angela Jeffrey on Jan 17, 2020 4:11:25 PM

Are consumers spending more for Holiday In-Store or Online?  During the Black Friday and Cyber Monday weekend, which of the two are getting the lion's share?  We've been watching this for the past five years through a Share of Wallet survey during the seven weeks surrounding the big weekend. The purpose is to see what respondents are spending for gifts at the top retailers.  The data provides insights to our retail clients, so they can tie results to their ad effectiveness results.  We hope it is also useful to you. This year's survey covered 14,110 respondents, or roughly 2,000 per week over seven weeks.

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Topics: Retail, Integrated Marketing

Best Retail Ads of the Year?  Why?

Posted by Angela Jeffrey on Nov 15, 2019 2:03:45 PM

As the Holidays approach, thoughts turn to retail. It's a perfect time to see how various department stores, fashion stores and online retailers have done in advertising effectiveness over the last 12 months.  Some retailers, like Kohl's, have consistently good ads (outside of radio), while others (high-end retailers) always bring up the rear. This post explores the best ads across seven media types, analyzing why they work so well out of almost 1450 ads tested in the past year.

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Topics: Retail, Integrated Marketing

Secrets of Back-to-School Ad Effectiveness Winners: Fewer but Better

Posted by Gary Getto on Oct 8, 2015 1:55:15 PM

Retailers deployed a very different mix of creative tools for BTS 2015, using only half the number of creative executions (77 ads) as the prior year (146).  As it turns out, fewer is better in terms of impact.  

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Topics: Retail

Highly Effective Advertising with a Focus on Retail

Posted by Gary Getto on Jul 6, 2015 3:18:00 PM

Welcome to the ABX Advisory, a new blog providing insights on advertising creative that boosts ROI and minimizes investment risk. Today's focus is on the Retail-Grocery category highlighting two especially effective ads from  competitors, Walmart and Kroger.   For a broader look at competitive advertising, click here.

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Topics: Retail

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