ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Super Bowl Ad Effectiveness - the Worst Five for 2016

Posted by Gary Getto on Feb 16, 2016 12:03:13 PM
 
In Friday’s post, we looked at the Top Five Super Bowl 2016 ads and why they were truly “Effective” as opposed to just “Likable.” We also said this year’s crop of ads was disappointing compare to years’ past, with 2/3 below “average” as measured by ABX ad effectiveness research.  We didn’t even mention the ads at the bottom of the rung, which include some real zingers that we'll dissect today.  BTW, if you're interested in seeing how creative performs in other mediums, take a look at our resources page, " Integrated Marketing in Every Channel."

Read More

Topics: Super Bowl 2016

Join the discussion on advertising effectiveness with insights from the world's largest normative database of measured ads:

  • Analysis of creative omnichannel 
  • What works or doesn't by industry 
  • Implications for marketing, creative and media planning
  • Consumer panel results, not just opinion
 
Subscribe to ABX Advisory Here