Does it pay to use Celebrities in Telecom ads? How do they Stack Up?

Posted by Gary Getto on Sep 8, 2015 12:47:00 PM
We got to wondering  if celebrity spokespeople are worth the big bucks in Telecom/Wireless. So, we pulled all competitor TV spots for 2015 YTD and compared the ad effectiveness scores for those with celebrities against those without. 
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Topics: Telecom, Cable and Internet

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