ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

How is Speed Changing Advertising Effectiveness Measurement?

Posted by Angela Jeffrey on Feb 23, 2017 11:57:29 AM

Today's interview with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, focuses on how speed is changing the copy testing paradigm. Four real-life examples of how copy testing in 24 hours made a huge difference for major brands are included.  For more on the subject, go to Resources for the information page on Advertising Effectiveness Measurement.

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Topics: Trade-Offs in Ad Effectiveness Measurement

Should I Look at Faster, Lower Cost Options to Legacy Ad Testing?

Posted by Angela Jeffrey on Jan 4, 2017 12:04:00 PM

Taking a break from our "Data-Driven KPIs" series, today's post gets practical for those making decisions about what types of advertising effectiveness measurement is best for them. A recent chat with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, shows when Custom or Syndicated ad testing are best.  More can be found in Resources at Advertising Effectiveness Measurement.

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Topics: Trade-Offs in Ad Effectiveness Measurement

Execs Say Today’s Advertising Creative is Good. Is it?

Posted by Gary Getto on Oct 20, 2015 12:07:35 PM
 
A recent CRN International survey of 124 advertising executives concluded that advertising creative today is more than adequate, and almost 30% said it had improved over last year. Advertising effectiveness measurement of thousands of ads each week shows a different story.

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Topics: Trade-Offs in Ad Effectiveness Measurement

Join the discussion on advertising effectiveness with insights from the world's largest normative database of measured ads:

  • Analysis of creative omnichannel 
  • What works or doesn't by industry 
  • Implications for marketing, creative and media planning
  • Consumer panel results, not just opinion
 
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