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ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Nike and United Airlines: A Paid, Owned and Earned Media Tale

Competitive Intelligence for Consumer Electronics: Apple or Microsoft?

Lessons from Super Bowl 2020 Advertising Effectiveness

Online Retail Gains 45% on Black Friday/Cyber Monday

Most Effective Retail Advertising of the Year?  Why?

Four Image Wireless Spots Top Last 6 Months in Ad Effectiveness

What Makes an Automobile Ad Effective Around the World?

Not Rocket Science:  Advertising Technology is Disrupting the Industry

Four Tips for Great Radio Advertising with the Best/Worst of 2018

Best and Worst Out-of-Home Advertising for 2018

Five Best Examples of Print Advertising for 2018

Poor 2019 Super Bowl Advertising for Female Gender Equality

Top Five 2019 Super Bowl Ads for Female Gender Equality

Using Female Voiceovers

ABX takes on the Media: Women in Advertising Make an Ad Hot

How Does Non-Paid Media Impact Integrated Marketing Communications

Lessons from 2018 Super Bowl Advertising Effectiveness

What Direction for US Advertising Spend in 2018? (1)

Competitive Intelligence for Insurance from Millennials and GenPop

Predictive Analytics and Black Friday Advertising Effectiveness

Gender Equality in Restaurant Ads - Best of the Best

Top Measured Ads of the Week: A Study in Effective Advertising

Gender Equality in Insurance Ads Improves Reputation and CTA's

Gender Equality in Telecom Ads - Good and Not so Good

Hard Proof: Creative in Advertising Drives Sales

Competitive Intelligence for Fast Food: Brand Icons and Ad Success

How is Speed Changing Advertising Creative Testing?

Should I Look at Faster, Lower Cost Options to Advertising Testing?

Part Three: Why Outdoor Advertising Rocks for Purchase and More

Part Two: Driving Purchase in Out-of-Home Advertising

Part One: Four Data-Driven Keys for Purchase in OOH Advertising

Integrated Marketing: Creating Great FSI Advertising

Research Shows Radio Advertising may be Most Effective

ABX Helps Launch Measure for Gender Bias in Advertising at White House

Effective Print and Digital Advertising

Can you Find the Waste in your Advertising Spend?

Are All Channels Equally Effective for Integrated Advertising?

Does Likeable Advertising Impact ROAS?

Is Your Ad Creative Effective? You May be Shocked.

Super Bowl Ad Effectiveness - the Worst Five for 2016

Super Bowl Ad Effectiveness: The Truth About the Top Five

Competitive Intelligence for Fast Food: Subway's New Ad Look

Holiday Print Advertising or Digital Display - Totally Delicious

Competitive Intelligence for Household: Maximize Print and Online

Advertising Effectiveness for McDonald's: Hashbrowns or Hashtags?

Competitive Intelligence for Personal Care: Do Beautiful Women Sell?

Is Your Ad Creative Effective? You May Think So, but is it?

Secrets of Back-to-School Ad Effectiveness Winners: Fewer but Better

Competitive Intelligence for Telecom: Does it pay to use Celebrities?

Competitive Intelligence for Financial Services: Fidelity and Online

Battery Wars: Which Wins - Print or Television Advertising?

Competitive Intelligence for Insurance - Battling for Millennials

Competitive Intelligence for Restaurants: Olive Garden's Agency Search

Mark Twain and TV Ad Effectiveness - Why 15-Second Spots Rock

Print Advertising Delivers High Effectiveness Score for Capital One

Competitive Intelligence for Retail: Kroger vs. Walmart

Join the discussion on advertising effectiveness with insights from the world's largest normative database of measured ads:

  • Analysis of creative omnichannel 
  • What works or doesn't by industry 
  • Implications for marketing, creative and media planning
  • Consumer panel results, not just opinion
 
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