Apple's iPhone 14 Pro advertises its crash detection feature, was one of the top U.S. TV ads of the week measured for ad effectiveness by ABX Advertising Benchmark Index. This ad was very impactful with a dark background with bright colors. You see the iPhone "flying through the air" with specks of light and then glasses, followed by "It looks like you've been in a crash". The overall ABX Index was 133. All ABX Index scores were high for this ad. #abx #adbenchmark #abxadvertisingbenchmarkindex #apple #iphone #adeffectiveness #advertising #marketing #ROAS #marketingeffectiveness
To view all top U.S. and International in-market ads ABX measured for the week across multiple media types and channels click HERE. For a full KPI Ad Report on a specific ad, or if you would like to learn more about how ABX helps companies increase their ROAS through creative excellence and data about today's ever-changing consumer, contact Diane Light Waight.
ABX Advertising Benchmark Index (https://www.adbenchmark.com) is a data science company focused on driving ROI through creative excellence in advertising and marketing. Designed by the visionaries, pioneers and inventors who helped create the methodologies used by many of today’s legacy ad research firms, ABX data science enables unmatched creative effectiveness, within and across countries, with its one-of-a-kind massive, omnichannel and global creative-insight system.
Every creative evaluation includes its gold-standard gender equality, multicultural, and social sensitivity metrics, which were mined for this fully integrated matrix. ABX data science is made accessible and affordable through a global syndication model for in-market, pre-tests and trackers being used by the world’s largest advertisers. ABX is a research partner to the Association of National Advertisers (ANA) and the Radio Advertising Bureau (RAB).
If you have questions about this article or how ABX can help your brand, please contact Diane Light Waight, Vice President of Business Development at Diane@adbenchmark.com. Or, send us a comment below.
