Duracell had one of the Top Online In-Market Video Ads Of The Week measured in the U.S. for advertising effectiveness by ABX Advertising Benchmark Index the week of 7-11-22 . I loved watching this Duracell ad. You watch two RC trucks racing side-by-side up the Duracell battery, with the Duracell Coppertop Powerboost winning. What a fun visual! It reminded me of playing the water gun games at the carnival, where you aimed at the bullseye and the one who moved their character to the very top first won.
This ad had an overall above average ABX Index score of 129. A GenPop average is 100. Their message, reputation, and action scores were high. Their awareness score was average. ABX has a total of 14 KPIs they measure for ad effectiveness that have been proven to align and increase sales lift. To view all top U.S. and International ads ABX measured for the week click HERE. For a full KPI Ad Report on a specific ad, or if you would like to learn more about how ABX helps companies make better business decisions and communications with their ever changing customer, contact Diane Light Waight.
ABX Advertising Benchmark Index (https://www.adbenchmark.com) is a data science company focused on driving ROI through creative excellence in advertising and marketing. Designed by the visionaries, pioneers and inventors who helped create the methodologies used by many of today’s legacy ad research firms, ABX data science enables unmatched creative effectiveness, within and across countries, with its one-of-a-kind massive, omnichannel and global creative-insight system.
Every creative evaluation includes its gold-standard gender equality, multicultural, and social sensitivity metrics, which were mined for this fully integrated matrix. ABX data science is made accessible and affordable through a global syndication model for in-market, pre-tests and trackers being used by the world’s largest advertisers. ABX is a research partner to the Association of National Advertisers (ANA) and the Radio Advertising Bureau (RAB).
If you have questions about this article or how ABX can help your brand, please contact Diane Light Waight, Vice President of Business Development at Diane@adbenchmark.com. Or, send us a comment below.