Wayfair's “Looking for furniture prices you won't believe?” ad was one of the Top U.S. In-Market Online Video Ads Of The Week measured for advertising effectiveness by ABX Advertising Benchmark Index the week of 7-18-22. It had an ABX score of 130, that was an above average score for GenPop, Category, and Medium. ABX's Gender Equality Index (GEI) for the Male Character was 111 and the Girl Character 108, both above average. This ad was visually pleasing, upbeat, and had a clear message.
I liked how Wayfair showcased products that were on sale in each room of the house with different characters. The character, who stole the show, in my opinion, and what made me want to view the ad multiple times was the dog! I believe dog lovers like me would agree!
To view all top U.S. and International in-market ads ABX measured for the week across multiple media types and channels click HERE. For a full KPI Ad Report on a specific ad, or if you would like to learn more about how ABX helps companies increase their ROAS through creative excellence and data about today's ever-changing consumer, contact Diane Light Waight.