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Wayfair - A Top US Online Video Ad Of The Week 7-18-22

Posted by Diane Light Waight on Jul 20, 2022 10:51:40 PM

 Wayfair's  “Looking for furniture prices you won't believe?” ad was one of the Top U.S. In-Market Online Video Ads Of The Week measured for advertising effectiveness by ABX Advertising Benchmark Index the week of 7-18-22.  It had an ABX score of 130, that was an above average score for GenPop, Category, and Medium.  ABX's Gender Equality Index (GEI) for the Male Character was 111 and the Girl Character 108, both above average.  This ad was visually pleasing, upbeat, and had a clear message. 

I liked how Wayfair showcased products that were on sale in each room of the house with different characters.   The character, who stole the show, in my opinion, and what made me want to view the ad multiple times was the dog!  I believe dog lovers like me would agree!wayfair top online video of week 7-18-22

To view all top U.S. and International in-market ads ABX measured for the week across multiple media types and channels click HERE.  For a full KPI Ad Report on a specific ad, or if you would like to learn more about how ABX helps companies increase their ROAS through creative excellence and data about today's ever-changing consumer, contact Diane Light Waight.
 
ABX Advertising Benchmark Index (https://www.adbenchmark.com is a data science company focused on driving ROI through creative excellence in advertising and marketing. Designed by the visionaries, pioneers and inventors who helped create the methodologies used by many of today’s legacy ad research firms, ABX data science enables unmatched creative effectiveness, within and across countries, with its one-of-a-kind massive, omnichannel and global creative-insight system.
 
Every creative evaluation includes its gold-standard gender equality, multicultural, and social sensitivity metrics, which were mined for this fully integrated matrix. ABX data science is made accessible and affordable through a global syndication model for in-market, pre-tests and trackers being used by the world’s largest advertisers. ABX is a research partner to the Association of National Advertisers (ANA) and the Radio Advertising Bureau (RAB).

If you have questions about this article or how ABX can help your brand, please contact Diane Light Waight, Vice President of Business Development at Diane@adbenchmark.com.  Or, send us a comment below.

Topics: Retail, Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, Wayfair, digital, homegoods