For you espresso and gelato lovers, Ferrero's "Pocket Coffee Ice Cream Stick" ad was one of the Top International In-Market Online Video Ads Of The Week measured for advertising effectiveness by ABX Advertising Benchmark Index the week of 8-16-22. The ad had an ABX score of 134, that was an above average score for GenPop, Category, and Medium. ABX's Gender Equality Index (GEI) for the Male and Female Characters were both above average. This ad had an ABX Index for purchase of 249! In addition to scoring high on all ABX Index scores there must be a lot of espresso and gelato lovers, like myself, in Italy!I
To view all top U.S. and International in-market ads ABX measured for the week across multiple media types and channels click HERE. For a full KPI Ad Report on a specific ad, or if you would like to learn more about how ABX helps companies increase their ROAS through creative excellence and data about today's ever-changing consumer, contact Diane Light Waight.
ABX Advertising Benchmark Index (https://www.adbenchmark.com) is a data science company focused on driving ROI through creative excellence in advertising and marketing. Designed by the visionaries, pioneers and inventors who helped create the methodologies used by many of today’s legacy ad research firms, ABX data science enables unmatched creative effectiveness, within and across countries, with its one-of-a-kind massive, omnichannel and global creative-insight system.
Every creative evaluation includes its gold-standard gender equality, multicultural, and social sensitivity metrics, which were mined for this fully integrated matrix. ABX data science is made accessible and affordable through a global syndication model for in-market, pre-tests and trackers being used by the world’s largest advertisers. ABX is a research partner to the Association of National Advertisers (ANA) and the Radio Advertising Bureau (RAB).
