Flight Centre had the top international online video ad of the week measured for ad effectiveness by ABX - Ad Benchmark Index. This ad definitely made me want to book a flight! They were able to capture the beauty of the markets they serve, along with making sure their brand was shown throughout. Check this ad out HERE.
This ad had an overall above average ABX Index score of 148. A GenPop average is 100. Their Gender Equality Index Scores (GEI) were high, except for "Appropriate". ABX has a total of 14 KPIs they measure for ad effectiveness that have been proven to align and increase sales lift. ABX measures thousands of in-market ads a week for their ad effectiveness. To view all top U.S. and International ads ABX measured for the week click HERE. For a full KPI Ad Report on a specific ad, or if you would like to learn more about how ABX helps companies make better business decisions and communications with their ever changing customer, contact Diane Light Waight.