Flight Centre had the top international online video ad of the week measured for ad effectiveness by ABX - Ad Benchmark Index. This ad definitely made me want to book a flight! They were able to capture the beauty of the markets they serve, along with making sure their brand was shown throughout. Check this ad out HERE.
This ad had an overall above average ABX Index score of 148. A GenPop average is 100. Their Gender Equality Index Scores (GEI) were high, except for "Appropriate". ABX has a total of 14 KPIs they measure for ad effectiveness that have been proven to align and increase sales lift. ABX measures thousands of in-market ads a week for their ad effectiveness. To view all top U.S. and International ads ABX measured for the week click HERE. For a full KPI Ad Report on a specific ad, or if you would like to learn more about how ABX helps companies make better business decisions and communications with their ever changing customer, contact Diane Light Waight.ABX Advertising Benchmark Index (https://www.adbenchmark.com) is a data science company focused on driving ROI through creative excellence in advertising and marketing. Designed by the visionaries, pioneers and inventors who helped create the methodologies used by many of today’s legacy ad research firms, ABX data science enables unmatched creative effectiveness, within and across countries, with its one-of-a-kind massive, omnichannel and global creative-insight system.
Every creative evaluation includes its gold-standard gender equality, multicultural, and social sensitivity metrics, which were mined for this fully integrated matrix. ABX data science is made accessible and affordable through a global syndication model for in-market, pre-tests and trackers being used by the world’s largest advertisers. ABX is a research partner to the Association of National Advertisers (ANA) and the Radio Advertising Bureau (RAB).
