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Marks & Spencer - Top International TV Ad Of The Week 7-18-22

Posted by Diane Light Waight on Jul 18, 2022 11:13:07 PM

Marks & Spencer's M&S Sweet Rosso Tomatoes ad was the Top In-Market TV Ad Of The Week measured Internationally for advertising effectiveness by ABX Advertising Benchmark Index the week of 7-18-22.  Chef Chris Baber, who won the 2016 series of BBC One's popular cooking competition Yes Chef, makes a Tangy Tomato and Prawn Spaghetti dish for Lucy Verasamy, a British weather forecaster and presenter for ITV.  

After viewing this ad,  I went to Mark's & Spencer's website to obtain this recipe.  It looked delicious!  Bon Appétit!Marks and Spencer Top Ad Of The Week 7-17-22

Marks & Spencer, had two known personalities in this ad, a beautiful location to make the dish, and a beauty shot of their Sweet Rosso Tomatoes.  The success of this ad was reflected in the overall above average ABX Index score of 141 and a "Reputation" score of 204.  This ad also did very well with their Gender Equality Index (GEI).  To view all top U.S. and International ads ABX measured for the week click HERE.  For a full KPI Ad Report on a specific ad, or if you would like to learn more about how ABX helps companies make better business decisions and communications with their ever changing customer, contact Diane Light Waight.
 
ABX Advertising Benchmark Index (https://www.adbenchmark.com is a data science company focused on driving ROI through creative excellence in advertising and marketing. Designed by the visionaries, pioneers and inventors who helped create the methodologies used by many of today’s legacy ad research firms, ABX data science enables unmatched creative effectiveness, within and across countries, with its one-of-a-kind massive, omnichannel and global creative-insight system.
 
Every creative evaluation includes its gold-standard gender equality, multicultural, and social sensitivity metrics, which were mined for this fully integrated matrix. ABX data science is made accessible and affordable through a global syndication model for in-market, pre-tests and trackers being used by the world’s largest advertisers. ABX is a research partner to the Association of National Advertisers (ANA) and the Radio Advertising Bureau (RAB).

If you have questions about this article or how ABX can help your brand, please contact Diane Light Waight, Vice President of Business Development at Diane@adbenchmark.com.  Or, send us a comment below.

Topics: Media, Integrated Marketing, Advertising Effectiveness, abx-adbenchmarkindex, marketingeffectiveness, abx, advertising, tvadvertising, marksandspencer, itv, chrisbarber, #mymarksfave, baberflavour

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