Marks & Spencer's M&S Sweet Rosso Tomatoes ad was the Top In-Market TV Ad Of The Week measured Internationally for advertising effectiveness by ABX Advertising Benchmark Index the week of 7-18-22. Chef Chris Baber, who won the 2016 series of BBC One's popular cooking competition Yes Chef, makes a Tangy Tomato and Prawn Spaghetti dish for Lucy Verasamy, a British weather forecaster and presenter for ITV.
After viewing this ad, I went to Mark's & Spencer's website to obtain this recipe. It looked delicious! Bon Appétit!
Marks & Spencer, had two known personalities in this ad, a beautiful location to make the dish, and a beauty shot of their Sweet Rosso Tomatoes. The success of this ad was reflected in the overall above average ABX Index score of 141 and a "Reputation" score of 204. This ad also did very well with their Gender Equality Index (GEI). To view all top U.S. and International ads ABX measured for the week click HERE. For a full KPI Ad Report on a specific ad, or if you would like to learn more about how ABX helps companies make better business decisions and communications with their ever changing customer, contact Diane Light Waight.