ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Maybelline Super Stay Active Wear Foundation Top International TV Ad

Posted by Diane Light Waight on Oct 11, 2022 12:23:43 PM

Congratulations to L'Oréal. Maybelline New York Super Stay Active Wear Foundation “Sweat Up To 30H Stay, Matte Ink Up To 16H Wear” was Advertising Benchmark Index - ABX's top international in-market TV ad of the week measured for ad effectiveness. An average ad in the category had an ABX Index of 99, while this ad was 158. The ad’s overall Gender Equal Index (GEI) was 112. Interestingly three of the individual GEI KPIs were high – Presented – 149, Respectful – 134, Role Model – 152, but Appropriate was low – 40.   #loreal #maybelline #abxindex #adbenchmarkindex #cosmetics #genderequality #adeffectiveness #advertising #marketing #multimedia #multichannel #ROAS

Maybelline 10-11-22

To view all top U.S. and International in-market ads ABX measured for the week across all media types and channels click HERE.  For a full KPI Ad Report on a specific ad, or if you would like to learn more about how ABX helps companies increase their ROAS through creative excellence and data about today's ever-changing consumer, contact Diane Light Waight.
ABX Advertising Benchmark Index (https://www.adbenchmark.com is a data science company focused on driving ROI through creative excellence in advertising and marketing. Designed by the visionaries, pioneers and inventors who helped create the methodologies used by many of today’s legacy ad research firms, ABX data science enables unmatched creative effectiveness, within and across countries, with its one-of-a-kind massive, omnichannel and global creative-insight system.
Every creative evaluation includes its gold-standard gender equality, multicultural, and social sensitivity metrics, which were mined for this fully integrated matrix. ABX data science is made accessible and affordable through a global syndication model for in-market, pre-tests and trackers being used by the world’s largest advertisers. ABX is a research partner to the Association of National Advertisers (ANA) and the Radio Advertising Bureau (RAB).

If you have questions about this article or how ABX can help your brand, please contact Diane Light Waight, Vice President of Business Development at Diane@adbenchmark.com.  Or, send us a comment below.


Topics: Gender Equality Measure, Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, loreal, maybelline, cosmetics, genderequality

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