Flight Centre had the top international online video ad of the week measured for ad effectiveness by ABX - Ad Benchmark Index. This ad definitely made me want to book a flight! They were able to capture the beauty of the markets they serve, along with making sure their brand was shown throughout. Check this ad out HERE.
Topics: Travel & Tourism, Media, Integrated Marketing, Advertising Effectiveness, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, airlines, flightcentre, marketing
Duracell had one of the Top Online In-Market Video Ads Of The Week measured in the U.S. for advertising effectiveness by ABX Advertising Benchmark Index the week of 7-11-22 . I loved watching this Duracell ad. You watch two RC trucks racing side-by-side up the Duracell battery, with the Duracell Coppertop Powerboost winning. What a fun visual! It reminded me of playing the water gun games at the carnival, where you aimed at the bullseye and the one who moved their character to the very top first won.
Topics: Media, Integrated Marketing, Advertising Effectiveness, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, duracell, abx, advertising, videocontent
Today's post is an approved reprint of Debbie Laskey's recent post on the topic above. Debbie has two decades of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry.
Topics: Covid-19, Advertising Effectiveness, Television, Super Bowl Sunday
This is Michael J. Wolfe's fifth annual & comprehensive review of Super Bowl advertising effectiveness. Wolfe is CEO of Bottom-Line Analytics, an award-winning market mix modeling and advanced analytics expert who dives into every article he writes with a depth that provides deep learnings for all. Wolfe is a frequent contributor to the ABX Advisory and has given permission for this reprint of his recent article.
Topics: Advertising Effectiveness, Television, Super Bowl Sunday
We all know Chipotle fell from grace in 2015 with an e-coli scandal that cost them billions of dollars over many years. Today, they are more successful than ever. Many stories have been written about Chipotle's multi-pronged strategy to recover, one of which was its dramatically improved ad creative and messaging. ABX tested 100's of Chipotle ads from 2015 through YTD and found powerful correlations to revenue.
Topics: Restaurants, Media, Integrated Marketing, Advertising Effectiveness, Great Ads
ABX has long been fascinated by the power of radio. We've written several blogs on the topic, which are full of research: "Four Great Tips for Radio Advertising" and "Research Shows Radio Advertising may be Most Effective." And today we directly compare sets of TV and radio ads that are very similar, to see how well both score. We'd love to hear your feedback at the end!
Topics: Media, Integrated Marketing, Advertising Effectiveness
Special Guest Michael Wolfe, CEO of Bottom-Line Analytics, repurposes his recent article on advertising effectiveness through the efficacy of different Television spot lengths. If you've followed the ABX Advisory, you've seen a number of articles from Michael utilizing his vast talents in market mix modeling to yield best practices for advertisers.
Topics: Advertising Effectiveness, Television
Last month's ABX Advisory post, "Positive Portrayals of Females in Ads leads to Financial Gain," announced the major leaps forward advertisers are making in the respectful portrayal of women in advertising. A 2019 ABX longitudinal survey showed an increase in the presence of women in ads, an increase in understanding as to what makes an ad "appropriate," and a decrease in tolerance for ads that are "inappropriate." Even more exciting, ABX research shows it is possible to increase sales to women by 45% by depicting females properly in advertising. Today, we will look at top ABX Gender Equality Index ads in the UK, Germany, Japan and the US to see what is working in each.
Topics: Personal Care, Gender Equality Measure, Global, Corporate Image, Advertising Effectiveness
So far, you've seen good and bad Print and OOH ads from 2018 in this column, and today you'll see the same for Radio. To make this analysis really useful, we've contrasted good and bad 2018 spots within Four Tips for Great Radio Advertising. These tips have emerged through our testing of 15,000 radio spots over the past five years, and 1833 in 2018. For more on radio creative testing, see our Integrated Media pillar page.
Topics: Integrated Marketing
The respectful portrayal of women in advertising has made major leaps forward according to a longitudinal survey by Advertising Benchmark Index. Other major associations that are promoting female gender equality also report the same terrific progress. So, if you want to increase sales to women by 45%, read on!
Topics: Gender Equality Measure
