Today's interview with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, focuses on how speed is changing the copy testing paradigm. Four real-life examples of how copy testing in 24 hours made a huge difference for major brands are included. For more on the subject, go to Resources for the information page on Advertising Effectiveness Measurement.
Topics: Ad Effectiveness Measurement, Advertising Effectiveness
Taking a break from our "Data-Driven KPIs" series, today's post gets practical for those making decisions about what types of advertising effectiveness measurement is best for them. A recent chat with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, shows when Custom or Syndicated ad testing are best. More can be found in Resources at Advertising Effectiveness Measurement.
Topics: Ad Effectiveness Measurement, Advertising Effectiveness
Topics: Ad Effectiveness Measurement
