Do beautiful women or celebrities ‘sell’ in personal care/beauty advertising? Do we ‘hate them because they are beautiful?’ Or, do we prefer their beauty to the plainer ‘real woman’ ads that have been such a popular trend? What about those boring product ads? Does anyone actually read them? If you're interested in ad analysis in more categories, see our Competitive Intelligence resources page for more.
Topics: Personal Care, Competitive Intelligence, Advertising Effectiveness
We got to wondering if celebrity spokespeople are worth the big bucks in Telecom/Wireless. So, we pulled all competitor TV spots for 2015 YTD and compared the ad effectiveness scores for those with celebrities against those without. For analysis of ads in other categories, see our Competitive Intelligence resources page.
Topics: Telecom, Cable and Internet, Advertising Effectiveness
Millennials. Love 'em or hate 'em, most brands gotta have 'em - and none more so than the Auto Insurance industry. Effective creative for Millennials often involves family and kids, provides practical information, stretches their limited dollars, and helps them get ahead. For posts on other industries looking at competitive advertising effectiveness, try our Resources page here.
Topics: Insurance, Competitive Intelligence, Advertising Effectiveness
Olive Garden is putting its creative agency account into review. Grey, which has had the account for 30+ years, is defending the business. The client is looking for a more "creative" approach to their ads.
Topics: Restaurants, Competitive Intelligence, Advertising Effectiveness
It is unlikely you’ve not seen Jennifer Garner as Capital One’s Venture® Card airline mileage credit card spokesperson, or Samuel Jackson pitching its cashback card. Capital One has produced dozens of different versions of their ads for each of their cards. When creating integrated advertising campaigns, it's critical to understand how each media type has its own strengths. For more on integrated marketing, see our resources page here.
Topics: Financial Services, Advertising Effectiveness, Print Advertising, Television
