ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Competitive Intelligence for Personal Care: Do Beautiful Women Sell?

Posted by Angela Jeffrey on Oct 27, 2015 1:34:28 PM

Do beautiful women or celebrities ‘sell’ in personal care/beauty advertising? Do we ‘hate them because they are beautiful?’ Or, do we prefer their beauty to the plainer ‘real woman’ ads that have been such a popular trend?  What about those boring product ads?  Does anyone actually read them?  If you're interested in ad analysis in more categories, see our  Competitive Intelligence resources page for more.

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Topics: Personal Care, Competitive Intelligence, Advertising Effectiveness

Competitive Intelligence for Telecom: Are Celebrities Worth it?

Posted by Gary Getto on Sep 8, 2015 12:47:00 PM

We got to wondering if celebrity spokespeople are worth the big bucks in Telecom/Wireless. So, we pulled all competitor TV spots for 2015 YTD and compared the ad effectiveness scores for those with celebrities against those without.   For analysis of ads in other categories, see our Competitive Intelligence resources page.

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Topics: Telecom, Cable and Internet, Advertising Effectiveness

Competitive Intelligence for Insurance - Battling for Millennials

Posted by Gary Getto on Aug 10, 2015 11:38:00 AM

Millennials. Love 'em or hate 'em, most brands gotta have 'em - and none more so than the Auto Insurance industry.  Effective creative for Millennials often involves family and kids, provides practical information, stretches their limited dollars, and helps them get ahead.  For posts on other industries looking at  competitive advertising effectiveness, try our Resources page here.

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Topics: Insurance, Competitive Intelligence, Advertising Effectiveness

Competitive Intelligence for Restaurants: Olive Garden's Agency Search

Posted by Gary Getto on Jul 21, 2015 10:18:00 AM

Olive Garden is putting its creative agency account into review. Grey, which has had the account for 30+ years, is defending the business.  The client is looking for a more "creative" approach to their ads.

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Topics: Restaurants, Competitive Intelligence, Advertising Effectiveness

Print Advertising Delivers High Effectiveness Score for Capital One

Posted by Gary Getto on Jul 13, 2015 2:09:00 PM

It is unlikely you’ve not seen Jennifer Garner as Capital One’s Venture® Card airline mileage credit card spokesperson, or Samuel Jackson pitching its cashback card. Capital One has produced dozens of different versions of their ads for each of their cards.  When creating integrated advertising campaigns, it's critical to understand how each media type has its own strengths.  For more on integrated marketing, see our resources page here.

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Topics: Financial Services, Advertising Effectiveness, Print Advertising, Television

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