ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

"Here With Wendy's Morning Break" Top TV Ad Measured For Ad Effectiveness - 9-26-22

Posted by Diane Light Waight on Sep 26, 2022 12:24:50 PM

Congratulations to The Wendy's Company for having the top TV in-market ad of the week measured by ABX for ad effectiveness. I loved how they had a “Wendy’s Morning Break” interview format! Advertising Benchmark Index - ABX measures thousands of in-market ads a week across all media types globally for their ad effectiveness.  An average ad measured would have an ABX Score of 100.  Wendy's had a score of 133.  Wendy's Gender Equality Index for both Female and Male were also above average.  #wendys n#thewendyscompany #abx #adxadbenchmark #adeffectiveness #topadsoftheweek #advertising #advertisinginsights #marketing #marketinginsights #restaurantmarketing #restaurantadvertising #advertisingstrategy #ROAS

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Topics: Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, thewendyscompany, restaurant

Mr. Clean - Top US TV Ad Of The Week 8-23-22

Posted by Diane Light Waight on Aug 23, 2022 4:32:08 PM

Procter & Gamble's Mr. Clean MagicEraser had the top US TV ad of the week measured by Advertising Benchmark Index - ABX for ad effectiveness, with an overall ABX Index Score of 129. The ABX Index was high for a number of KPIs, including Reputation = 152, Purchase = 235, Look For = 189, Recommend = 164. An ABX Index of 100 is an average ad. Mr. Clean's jingle was created in 1958. All I needed to hear was the sonic branding from that jingle to take me back to my childhood! Since watching the commercial I find myself singing "Mr. Clean, Mr. Clean"!  #procterandgamble #abx #adbenchmarkindex #mrclean #adeffectiveness #integratedmarketing #ROAS #ROI #advertising #marketing #integratedmarketing #multimedia #multichannel #sonicbranding

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Topics: Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, mrclean, procterandgamble

Ferrero - A Top International Online Video Ad Of The Week 8-15-22

Posted by Diane Light Waight on Aug 16, 2022 10:29:33 AM

 For you espresso and gelato lovers, Ferrero's  "Pocket Coffee Ice Cream Stick" ad was one of the Top International In-Market Online Video Ads Of The Week measured for advertising effectiveness by ABX Advertising Benchmark Index the week of 8-16-22.  The ad had an ABX score of 134, that was an above average score for GenPop, Category, and Medium.  ABX's Gender Equality Index (GEI) for the Male and Female Characters were  both above average.  This ad had an ABX Index for purchase of 249!  In addition to scoring high on all ABX Index scores there must be a lot of espresso and gelato lovers, like myself, in Italy!I

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Topics: Retail, Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, digital, ferrero, espresso, gelato, confections, advertising research, international

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