Last month, we listed the Top Five Super Bowl ads by how women were portrayed, and saw how those who treated women well also impacted their ad effectiveness. We also quoted Jack Neff of AdAge, who wrote that female gender scores did improve a little this year over last. Now, let's look at five spots with poor female images according to the ABX Gender Equality Index™, and see what we can learn.
Gender Equality Measure,
Super Bowl 2019