Apple's iPhone 14 Pro advertises its crash detection feature, was one of the top U.S. TV ads of the week measured for ad effectiveness by ABX Advertising Benchmark Index. This ad was very impactful with a dark background with bright colors. You see the iPhone "flying through the air" with specks of light and then glasses, followed by "It looks like you've been in a crash". The overall ABX Index was 133. All ABX Index scores were high for this ad. #abx #adbenchmark #abxadvertisingbenchmarkindex #apple #iphone #adeffectiveness #advertising #marketing #ROAS #marketingeffectiveness
