ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

What Makes an Automobile Ad Effective Around the World?

Posted by Angela Jeffrey on Aug 27, 2019 12:26:37 PM

We looked at evaluation results for auto ads, focusing on TV ads in the US, UK, Germany, and Japan to see if culture played a part in ad test results.  While there are many country-to-country differences, culture was not a big factor.  We’ll share some insights showing a top performer and lower performing ad in each country.


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Topics: Automotive, Global, Advertising Effectiveness

Top Five 2019 Super Bowl Ads for Female Gender Equality

Posted by Angela Jeffrey on Feb 12, 2019 5:32:10 PM

Everyone's asking, "how did women do in the Super Bowl ads this year?"  "Did they appear empowered?" "Are they shown with respect?" The good news, according to Jack Neff of AdAge, female gender scores did improve a little this year over last.  But, there's still a ways to go.  Meanwhile, here are the top five ads by the ABX Gender Equality Index™ for Females.


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Topics: Automotive, Telecom, Cable and Internet, Gender Equality Measure, Corporate Image, Super Bowl Sunday