ABX Advisory

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Ferrero - A Top International Online Video Ad Of The Week 8-15-22

Posted by Diane Light Waight on Aug 16, 2022 10:29:33 AM

 For you espresso and gelato lovers, Ferrero's  "Pocket Coffee Ice Cream Stick" ad was one of the Top International In-Market Online Video Ads Of The Week measured for advertising effectiveness by ABX Advertising Benchmark Index the week of 8-16-22.  The ad had an ABX score of 134, that was an above average score for GenPop, Category, and Medium.  ABX's Gender Equality Index (GEI) for the Male and Female Characters were  both above average.  This ad had an ABX Index for purchase of 249!  In addition to scoring high on all ABX Index scores there must be a lot of espresso and gelato lovers, like myself, in Italy!I

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Topics: Retail, Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, digital, ferrero, espresso, gelato, confections, advertising research, international

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