Today's post is an approved reprint of Debbie Laskey's recent post on the topic above. Debbie has two decades of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry.
Topics: Covid-19, Advertising Effectiveness, Television, Super Bowl Sunday
A few weeks ago, Michael J. Wolfe of Bottom-line Analytics published the article below using ABX advertising analytics. With his permission, ABX is re-running his article because of his excellent analysis of which key messages and emotional approaches resounded among 70 analyzed ads during the COVID-19 Pandemic. Michael is a market mix modeler who has worked with the largest companies (see bio below) who always finds insights. We hope you enjoy this latest article from Michael.
Topics: Covid-19
Topics: Personal Care, Gender Equality Measure, Covid-19, Advertising Effectiveness
