ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

The Interdependence of Advertising, Storytelling, and Branding

Posted by Angela Jeffrey on Apr 5, 2022 3:32:05 PM

Today's post is an approved reprint of Debbie Laskey's recent post on the topic above.  Debbie has two decades of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry.

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Topics: Covid-19, Advertising Effectiveness, Television, Super Bowl Sunday

The Effectiveness of Pandemic Advertising 2020

Posted by Angela Jeffrey on Aug 4, 2020 2:55:54 PM

A few weeks ago, Michael J. Wolfe of Bottom-line Analytics published the article below using ABX advertising analytics.  With his permission, ABX is re-running his article because of his excellent analysis of which key messages and emotional approaches resounded among 70 analyzed ads during the COVID-19 Pandemic.  Michael is a market mix modeler who has worked with the largest companies (see bio below) who always finds insights.  We hope you enjoy this latest article from Michael.

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Topics: Covid-19

How to Increase COVID Advertising Effectiveness 175%

Posted by Angela Jeffrey on Apr 29, 2020 11:34:12 AM

Stunning News for COVID Advertisers 


In a study of 360 COVID ads measured by ABX across all media, advertising effectiveness scores were some of the highest we've seen.  Ads featuring thanks to first-responders, helpful advice regarding resisting the virus, and Gender Equality in all ads rose to the top.  See which top three ads worked, and which bottom three didn't.
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Topics: Personal Care, Gender Equality Measure, Covid-19, Advertising Effectiveness

Join the discussion on advertising effectiveness with insights from the world's largest normative database of measured ads:

  • Analysis of creative omnichannel 
  • What works or doesn't by industry 
  • Implications for marketing, creative and media planning
  • Consumer panel results, not just opinion
 
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