A few weeks ago, Michael J. Wolfe of Bottom-line Analytics published the article below using ABX advertising analytics. With his permission, ABX is re-running his article because of his excellent analysis of which key messages and emotional approaches resounded among 70 analyzed ads during the COVID-19 Pandemic. Michael is a market mix modeler who has worked with the largest companies (see bio below) who always finds insights. We hope you enjoy this latest article from Michael.
