ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

The Effectiveness of Pandemic Advertising 2020

Posted by Angela Jeffrey on Aug 4, 2020 2:55:54 PM

A few weeks ago, Michael J. Wolfe of Bottom-line Analytics published the article below using ABX advertising analytics.  With his permission, ABX is re-running his article because of his excellent analysis of which key messages and emotional approaches resounded among 70 analyzed ads during the COVID-19 Pandemic.  Michael is a market mix modeler who has worked with the largest companies (see bio below) who always finds insights.  We hope you enjoy this latest article from Michael.

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Topics: Covid-19

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