ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Wayfair - A Top US Online Video Ad Of The Week 7-18-22

Posted by Diane Light Waight on Jul 20, 2022 10:51:40 PM

 Wayfair's  “Looking for furniture prices you won't believe?” ad was one of the Top U.S. In-Market Online Video Ads Of The Week measured for advertising effectiveness by ABX Advertising Benchmark Index the week of 7-18-22.  It had an ABX score of 130, that was an above average score for GenPop, Category, and Medium.  ABX's Gender Equality Index (GEI) for the Male Character was 111 and the Girl Character 108, both above average.  This ad was visually pleasing, upbeat, and had a clear message. 

I liked how Wayfair showcased products that were on sale in each room of the house with different characters.   The character, who stole the show, in my opinion, and what made me want to view the ad multiple times was the dog!  I believe dog lovers like me would agree!

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Topics: Retail, Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, Wayfair, digital, homegoods