ABX Advisory

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Competitive Intelligence for Consumer Electronics: Apple or Microsoft?

Posted by Angela Jeffrey on Mar 12, 2020 1:57:55 PM
 
Earlier this week, Microsoft launched a TV spot that has raised the ire of some and the admiration of others.  You’ve seen it: the spot features Microsoft employees caroling about peace as they walk to an Apple store to serenade their competitors.  See more about competitive moves at our Resource Page on Competitive Intelligence.
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Topics: Electronics

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