The ABX ADvisory | News & Insights | Electronics

Competitive Intelligence for Consumer Electronics: Apple or Microsoft?

Posted by Angela Jeffrey on Mar 12, 2020 1:57:55 PM

Microsoft ad preview

Earlier this week, Microsoft launched a TV spot that has raised the ire of some and the admiration of others. You’ve seen it: the spot features Microsoft employees caroling about peace as they walk to an Apple store to serenade their competitors. See more about competitive moves at our Resource Page on Competitive Intelligence.

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Topics: Electronics, Competitive Intelligence, Corporate Image, Advertising Effectiveness

Poor 2019 Super Bowl Advertising for Female Gender Equality

Posted by Angela Jeffrey on Feb 28, 2019 11:02:42 AM

2 Chainz superbowl commercial preview

Last month, we listed the Top Five Super Bowl ads by how women were portrayed, and saw how those who treated women well also impacted their ad effectiveness. We also quoted Jack Neff of AdAge, who wrote that female gender scores did improve a little this year over last. Now, let's look at five spots with poor female images according to the ABX Gender Equality Index™, and see what we can learn.

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Topics: Electronics, Gender Equality Measure, Super Bowl Sunday

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