ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

The Microsoft-Apple "Bear Hug:" Winner or Loser for Microsoft?

Posted by Angela Jeffrey on Dec 10, 2015 2:01:34 PM
Earlier this week, Microsoft launched a TV spot that has raised the ire of some and the admiration of others.  You’ve seen it: the spot features Microsoft employees caroling about peace as they walk to an Apple store to serenade their competitors.  
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Topics: Electronics

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