Earlier this week, Microsoft launched a TV spot that has raised the ire of some and the admiration of others. You’ve seen it: the spot features Microsoft employees caroling about peace as they walk to an Apple store to serenade their
competitors. See more about competitive moves at our Resource Page on
Competitive Intelligence.
Last month, we listed the Top Five Super Bowl ads by how women were portrayed, and saw how those who treated women well also impacted their ad effectiveness. We also quoted Jack Neff of AdAge, who wrote that female gender scores did improve a little this year over last. Now, let's look at five spots with poor female images according to the ABX Gender Equality Index™, and see what we can learn.