ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Competitive Intelligence for Financial Services: Fidelity

Posted by Gary Getto on Aug 31, 2015 10:45:00 AM

Fidelity Investments increased its online display spending by 34% last year.  Remarkably, Fidelity's online display ads score higher in creative effectiveness than many of its TV ads. Now, more than half of its media spend (53%) is going to online display ads.  If you are interested in analysis on other industry ads, see our Competitive Intelligence resources page.

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Topics: Financial Services

Print Advertising Delivers High Effectiveness Score for Capital One

Posted by Gary Getto on Jul 13, 2015 2:09:00 PM

It is unlikely you’ve not seen Jennifer Garner as Capital One’s Venture® Card airline mileage credit card spokesperson, or Samuel Jackson pitching its cashback card. Capital One has produced dozens of different versions of their ads for each of their cards.  When creating integrated advertising campaigns, it's critical to understand how each media type has its own strengths.  For more on integrated marketing, see our resources page here.

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Topics: Financial Services, Advertising Effectiveness, Print Advertising, Television

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