ABX Advisory

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Competitive Intelligence for Financial Services: Fidelity and Online

Posted by Gary Getto on Aug 31, 2015 10:45:00 AM

Fidelity Investments increased its online display spending by 34% last year.  Remarkably, Fidelity's online display ads score higher in creative effectiveness than many of its TV ads. Now, more than half of its media spend (53%) is going to online display ads.  If you are interested in analysis on other industry ads, see our Competitive Intelligence resources page.

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Topics: Financial Services, Banking, Credit Cards

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