Take a look at the three Holiday ads below and the ABX Index scores beneath. All three knock it out of the park in ad effectiveness with an overall
ABX Index of
21% to 34% above average (ABX 121-134). Since ads that score above average (ABX 100) optimize media buys, that is a good thing.
Pizza Hut is #1 overall and look how the food just pops in the ad below. You can just taste it.
