ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

What Direction for US Advertising Spend in 2018? (1)

Posted by Angela Jeffrey on Jan 30, 2018 12:30:18 PM

Which channels did best in advertising spending for 2017, and which are likely to grow in 2018?  Which channels have the highest scores for advertising effectiveness?  Are advertisers investing in the channels most effective with viewers?  Michael Wolfe, CEO of Bottom-Line Analytics, guest-posts for us today with a holistic look at Media Spend and Ad-Driven Purchase Propensity.  Hint - it's not just about Digital!


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Topics: Media, Integrated Marketing, OOH, radio, Free-Standing Insert, Advertising Effectiveness, Digital, Television

Integrated Marketing: Creating Great FSI Advertising

Posted by Gary Getto on Aug 8, 2016 9:51:32 AM

Like all mediums, Free-Standing Inserts (FSIs) can be enormously effective for driving Purchase and other Calls-to-Action, but only when the creative is strong. Today we'll look at some of the best and worst of thousands of FSIs benchmarked by the largest syndicated research database of measured ads in the world.  If you'd like insights on great creative in other mediums, see our resources page, "Integrated Marketing in All Media Types."


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Topics: Data-Driven Keys, Media, Free-Standing Insert

Retail Competitive Intelligence: BTS Ad Effectiveness

Posted by Gary Getto on Oct 8, 2015 1:55:15 PM

Retailers deployed a very different mix of creative tools for BTS 2015, using only half the number of creative executions (77 ads) as the prior year (146).  As it turns out, fewer is better in terms of impact.  Be

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Topics: Retail, Media, Back-to-School, OOH, radio, Free-Standing Insert, Television, Online