Earlier this month, ABX, the Association of National Advertisers' and the #SeeHer initiative won the ESOMAR Research Effectiveness Award - the biggest in the industry.  This award underscores our learnings that gender equality in advertising is not just smart, it's good business. Today's post looks at the top ads in gender equality out of 2,091 in the restaurant category as part of our ongoing industry series.

Topics: Gender Equality Measure

The new imperative for advertisers and marketers is to impact Reputation and CTAs through gender equality in advertising.  Besides the social implications, gender equality is just good business.  Today's focus is how this plays out in Insurance Advertising.

Topics: Gender Equality Measure

The new gender equality in advertising movement is hot, as led by the Association of National Advertisers' #SeeHer initiative. Representing all genders respectfully in advertising is also good business, greatly impacting Reputation and Calls to Action. Today's post looks at gender equality in wireless advertising as part of our ongoing industry series.

Topics: Gender Equality Measure

The Association of National Advertisers Alliance for Family Entertainment(ANA AFE), and other key partners, kicked-off #SeeHer, a major initiative supported by the White House, challenging the advertising world to eliminate the biased portrayal of women in media and advertising. The goal of the initiative is to realize a 20% increase in the accurate portrayal of all girls and women by 2020, the 100 ^th anniversary of American women’s obtaining the vote.

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Topics: Gender Equality Measure