Everyone's asking, "how did women do in the Super Bowl ads this year?"  "Did they appear empowered?" "Are they shown with respect?" The good news, according to Jack Neff of AdAge, female gender scores did improve a little this year over last.  But, there's still a ways to go.  Meanwhile, here are the top five ads by the ABX Gender Equality Index™ for Females.

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Topics: Gender Equality Measure

 

Today's post debuts a new series, "ABX takes on the Media," by challenging ads designated as "Hot." Ads cited by popular ad pundits will be subjected to ABX advertising effectiveness testing to see how they really work. Today's post compares June Olay and Macy's ads to see how they portray women.  If you're interested in more about ad effectiveness, or about gender equality, click the links for resources pages.

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Topics: Gender Equality Measure

Earlier this month, ABX, the Association of National Advertisers' and the #SeeHer initiative won the ESOMAR Research Effectiveness Award - the biggest in the industry.  This award underscores our learnings that gender equality in advertising is not just smart, it's good business. Today's post looks at the top ads in gender equality out of 2,091 in the restaurant category as part of our ongoing industry series.  If you'd like to know more about the latest studies on gender equality in advertising, click the link.  And, for additional stories on restaurants and other categories, see this competitive intelligence link.

Topics: Gender Equality Measure

The new imperative for advertisers and marketers is to impact Reputation and CTAs through gender equality in advertising.  Besides the social implications, gender equality is just good business.  Today's focus is how this plays out in Insurance Advertising.  For more information on the studies behind this movement, see our resources page on gender equality in advertising.

Topics: Gender Equality Measure

The new gender equality in advertising movement is hot, as led by the Association of National Advertisers' #SeeHer initiative. Representing all genders respectfully in advertising is also good business, greatly impacting Reputation and Calls to Action. Today's post looks at gender equality in wireless advertising as part of our ongoing industry series.  If you are curious about some of the other studies behind gender equality in advertising, see our resources page on that topic.  Or, if you're interested in ad effectiveness in other categories, see our competitive intelligence resources page.

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Topics: Gender Equality Measure

 

The Association of National Advertisers,  Alliance for Family Entertainment (ANA AFE), and other key partners, kicked-off # SeeHer, a major initiative supported by the White House, challenging the advertising world to eliminate the biased portrayal of women in media and advertising. The goal of the initiative is to realize a 20% increase in the accurate portrayal of all girls and women by 2020, the 100 ^th anniversary of American women’s obtaining the vote.

 

During the conference at the White House June 15th, officials said that fixing the biased portrayal of women in the media is critical to our country’s future. Major players in the initiative include  ABX  Advertising Benchmark Index,  Unilever ,  The Girl’s Lounge ,  Walmart ,  P&G ,  TIVO  and others.  

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Topics: Gender Equality Measure