ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Gender Equality in Insurance Ads Improves Reputation and CTA's

Posted by Angela Jeffrey on Jul 25, 2017 11:10:47 AM

The new imperative for advertisers and marketers is to impact Reputation and CTAs through gender equality in advertising.  Besides the social implications, gender equality is just good business.  Today's focus is how this plays out in Insurance Advertising.  For more information on the studies behind this movement, see our resources page on gender equality in advertising.

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Topics: Gender Equality Measure

Gender Equality in Telecom Ads - Good and Not so Good

Posted by Angela Jeffrey on Jul 10, 2017 4:36:50 PM

The new gender equality in advertising movement is hot, as led by the Association of National Advertisers' #SeeHer initiative. Representing all genders respectfully in advertising is also good business, greatly impacting Reputation and Calls to Action. Today's post looks at gender equality in wireless advertising as part of our ongoing industry series.  If you are curious about some of the other studies behind gender equality in advertising, see our resources page on that topic.  Or, if you're interested in ad effectiveness in other categories, see our competitive intelligence resources page.


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Topics: Gender Equality Measure

ABX Helps Launch Gender Bias Metric for Ads at White House

Posted by Gary Getto on Jun 29, 2016 10:40:41 AM

ABX Joins the ANA, AFE and Others to Introduce the new Gender Equality Measure™ (GEM)

The Association of National AdvertisersAlliance for Family Entertainment (ANA AFE), and other key partners, kicked-off # SeeHer, a major initiative supported by the White House, challenging the advertising world to eliminate gender bias in advertising that is targeted at women. The goal of the initiative is to realize a 20% increase in the accurate portrayal of all girls and women in advertising by 2020, the 100 th anniversary of American women’s obtaining the vote.
 
During the conference at the White House June 15th, officials said that fixing the gender bias issue of how  women in the media are portrayed is critical to our country’s future. Major players in the initiative include ABX  Advertising Benchmark Index,  Unilever ,  The Girl’s Lounge ,  Walmart ,  P&G TIVO  and others.  

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Topics: Gender Equality Measure, Advertising Effectiveness

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