ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Successfully Portraying Women in Ads in the US, UK, Germany and Japan

Posted by Angela Jeffrey on May 13, 2021 3:27:00 PM

Last month's ABX Advisory post, "Positive Portrayals of Females in Ads leads to Financial Gain," announced the major leaps forward advertisers are making in the respectful portrayal of women in advertising.  A 2019 ABX longitudinal survey showed an increase in the presence of women in ads, an increase in understanding as to what makes an ad "appropriate," and a decrease in tolerance for ads that are "inappropriate."  Even more exciting, ABX research shows it is possible to increase sales to women by 45% by depicting females properly in advertising.  Today, we will look at top ABX Gender Equality Index ads in the UK, Germany, Japan and the US to see what is working in each.

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Topics: Personal Care, Gender Equality Measure, Global, Corporate Image, Advertising Effectiveness

What Makes an Automobile Ad Effective Around the World?

Posted by Angela Jeffrey on Aug 27, 2019 12:26:37 PM

We looked at evaluation results for auto ads, focusing on TV ads in the US, UK, Germany, and Japan to see if culture played a part in ad test results.  While there are many country-to-country differences, culture was not a big factor.  We’ll share some insights showing a top performer and lower performing ad in each country.


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Topics: Automotive, Global, Advertising Effectiveness