We all know Chipotle fell from grace in 2015 with an e-coli scandal that cost them billions of dollars over many years. Today, they are more successful than ever. Many stories have been written about Chipotle's multi-pronged strategy to recover, one of which was its dramatically improved ad creative and messaging. ABX tested 100's of Chipotle ads from 2015 through YTD and found powerful correlations to revenue. The story below is a teaser of those findings, which will be presented in full to students at Pennsylvania State University soon.