ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Five Best Examples of Print Advertising for 2018

Posted by Angela Jeffrey on Mar 11, 2019 1:18:22 PM

What makes good print advertising these days?  Does anyone even think about print anymore?  Actually, they do since print overlaps with online display, FSIs, OOH and other media outlets for good creative.  Our syndicated ad effectiveness panel tested 3,192 print ads last year, so we decided to look at the Top Five in today's post.  We'll also see how they compare to the 160,000 ads in all media that we've measured over time. For information on using different media types in integrated campaigns, see our pillar page.


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Topics: Restaurants, Household, Advertising Effectiveness, Print Advertising, Food and Beverage

Competitive Intelligence for Household: Maximize Print and Online

Posted by Angela Jeffrey on Dec 3, 2015 3:50:45 PM
 
More dollars are moving to online, often at the expense of print, but the quality of online creative is highly variable and many online ads don’t work well enough to support their investment. A look at Quilted Northern, Lysol, Glade and Tide give us some perspective.  For a look at how creative performs in other media types, see our resource page, " Integrated Marketing in All Media," and  " Competitive Intelligence."
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Topics: Household

Battery Wars: Which Wins - Print or Television Advertising?

Posted by Gary Getto on Aug 14, 2015 10:14:00 AM

Two very different creative approaches. Two very different mediums. And the same creative effectiveness score for each!  See how Energizer and Duracell battle it out.  If you're interested in ad effectiveness in other media, visit our resources page, "Integrated Marketing in All Media."

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Topics: Household

Join the discussion on advertising effectiveness with insights from the world's largest normative database of measured ads:

  • Analysis of creative omnichannel 
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