Insurance Advertising Effectiveness Rises for Both Millennials and GenPop

Posted by Angela Jeffrey on Jan 17, 2018 12:13:12 PM

In late 2015, Farmers Insurance and Allstate had the best TV spots for reaching both Millennials and GenPop together.  Today, we fast-forward into the future to see how insurance advertisers have done against both audiences for 2016 and 2017, and how advertising effectiveness has improved in a big way!

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Topics: Insurance

Battling for Millennials

Posted by Gary Getto on Aug 10, 2015 11:38:00 AM

Millennials. Love 'em or hate 'em, most brands gotta have 'em - and none more so than the Auto Insurance industry.  Effective creative for Millennials often involves family and kids, provides practical information, stretches their limited dollars, and helps them get ahead.  

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Topics: Insurance

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