ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Four Tips for Great Radio Advertising with the Best/Worst of 2018

Posted by Angela Jeffrey on Apr 22, 2021 9:22:07 AM

So far, you've seen good and bad Print and OOH ads from 2018 in this column, and today you'll see the same for Radio. To make this analysis really useful, we've contrasted good and bad 2018 spots within Four Tips for Great Radio Advertising. These tips have emerged through our testing of 15,000 radio spots over the past five years, and 1833 in 2018. For more on radio creative testing, see our Integrated Media pillar page.

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Topics: Integrated Marketing

COVID-19 Radio Ad Effectiveness is Breaking Records

Posted by Angela Jeffrey on May 27, 2020 2:27:41 PM

In a study of 145 COVID-related Radio ads measured by ABX since March 4th, advertising effectiveness scores were amazingly high.  Radio spots featuring thanks to first-responders, helpful advice to listeners regarding resisting the virus, and conveying a serious tone in their announcements all did well.  Of course there are always those that don't work, as well.  Below are a sample of each and some tips for using radio effectively in crisis times.

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Topics: Media, Integrated Marketing

Nike and United Airlines: A Paid, Owned and Earned Media Tale

Posted by Angela Jeffrey on Mar 27, 2020 11:17:16 AM

Today's post looks at two case studies in integrated marketing communications - how paid and non-paid media interact in two major scandals - one with Nike and the other with United Airlines. The post is reprinted with permission from the Institute for Public Relations, and is written by three of its members: Katie Paine of Paine Publishing, Mark Stouse of Proof Analytics and Angela Jeffrey, APR, of ABX.  Contact information is below.  For more on this topic, see ABX resource page on integrated marketing.


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Topics: Integrated Marketing

Online Retail Gains 45% on Black Friday/Cyber Monday

Posted by Angela Jeffrey on Jan 17, 2020 4:11:25 PM

Are consumers spending more for Holiday In-Store or Online?  During the Black Friday and Cyber Monday weekend, which of the two are getting the lion's share?  We've been watching this for the past five years through a Share of Wallet survey during the seven weeks surrounding the big weekend. The purpose is to see what respondents are spending for gifts at the top retailers.  The data provides insights to our retail clients, so they can tie results to their ad effectiveness results.  We hope it is also useful to you. This year's survey covered 14,110 respondents, or roughly 2,000 per week over seven weeks.

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Topics: Retail, Integrated Marketing

Best Retail Advertising in 2019

Posted by Angela Jeffrey on Nov 15, 2019 2:03:45 PM

As the Holidays approach, thoughts turn to retail. It's a perfect time to see how various department stores, fashion stores and online retailers have done in advertising effectiveness over the last 12 months.  Some retailers, like Kohl's, have consistently good ads (outside of radio), while others (high-end retailers) always bring up the rear. This post explores the best ads across seven media types, analyzing why they work so well out of almost 1450 ads tested in the past year.

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Topics: Retail, Integrated Marketing, Competitive Intelligence, Advertising Effectiveness

Not Rocket Science:  Advertising Technology is Disrupting the Industry

Posted by Angela Jeffrey on Jun 17, 2019 5:06:26 PM

Today's Special Report on the absolute latest advertising technology comes from Sophia Karakeva, Ph.D., a communications & marketing executive from DataScouting, based in Thessaloniki, Greece.  Sophia and ABX have both been deeply involved in the measurement of advertising and public relations.  


Ads in Space? Deep Fakes? Licensing Celebrity Faces?

No matter how companies do it, advertising remains one of the most important aspects of a business. However, the advertising ecosystem has evolved so much over the past decades that it has become nearly impossible for businesses to keep up. From simple flyers and giant billboards, to taking your ads into space and licensing celebrity faces, technology continues to disrupt the advertising industry.

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Topics: Media, Integrated Marketing

Best and Worst Out-of-Home Advertising for 2018

Posted by Angela Jeffrey on Apr 17, 2019 10:24:41 AM

In our systematic review of good and bad ads for 2018 by Media Type, today's post focuses on Outdoor Advertising.  Our syndicated ad effectiveness panel tested 803 OOH ads last year, so we decided to look at six of the Top 5% and three of the bottom. For information on using different media types in integrated campaigns, see our Integrated Media pillar page.


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Topics: Integrated Marketing

Using Female Voiceovers in Radio

Posted by Angela Jeffrey on Dec 5, 2018 2:54:16 PM

Powerful creative is at the core of every impactful ad.  Sound in particular is a critical component in conveying brand messages and connecting with an audience emotionally.  It is also big business. To continue reading scroll down to read this special guest post by Pierre Bouvard, Chief Insights Officer of Westwood One, or view this article on MediaVillage.com.


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Topics: Integrated Marketing

How Non-Paid Media Impacts Paid

Posted by Angela Jeffrey on Apr 2, 2018 10:01:35 AM

Five Key Points from a Study with AT&T and Hotels.com

This  blog post is repurposed with permission from The Institute for Public Relations.  The just-published paper was written by Angela Jeffrey, APR, Vice President Brand Management for ABX; Gary Getto, President of ABX; and Sandra Duhé, Ph.D., MBA, APR, Fellow PRSA, Associate Professor and Chair, Corporate Communication and Public Affairs Southern Methodist University. 

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Topics: Telecom, Cable and Internet, Travel & Tourism, Data-Driven Keys, Integrated Marketing

What Direction for US Advertising Spend in 2018?

Posted by Angela Jeffrey on Jan 30, 2018 12:30:18 PM

Which channels did best in advertising spending for 2017, and which are likely to grow in 2018?  Which channels have the highest scores for advertising effectiveness?  Are advertisers investing in the channels most effective with viewers?  Michael Wolfe, CEO of Bottom-Line Analytics, guest-posts for us today with a holistic look at Media Spend and Ad-Driven Purchase Propensity.  Hint - it's not just about Digital!


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Topics: Media, Integrated Marketing, Out of Home (OOH) Advertising, radio, Free-Standing Insert, Advertising Effectiveness, Television, Online/Digital

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