What makes good print advertising these days? Does anyone even think about print anymore? Actually, they do since print overlaps with online display, FSIs, OOH and other media outlets for good creative. Our syndicated ad effectiveness panel tested 3,192 print ads last year, so we decided to look at the Top Five in today's post. We'll also see how they compare to the 160,000 ads in all media that we've measured over time. For information on using different media types in integrated campaigns, see our pillar page.
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Integrated Marketing
Powerful creative is at the core of every impactful ad. Sound in particular is a critical component in conveying brand messages and connecting with an audience emotionally. It is also big business. To continue reading scroll down to read this special guest post by Pierre Bouvard, Chief Insights Officer of Westwood One, or view this article on MediaVillage.com.
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Integrated Marketing
Today's post looks at two case studies in integrated communications - how paid and non-paid media interact in two major scandals - one with Nike and the other with United Airlines. The post is reprinted with permission from the Institute for Public Relations, and is written by three of its members: Katie Paine of Paine Publishing, Mark Stouse of Proof Analytics and Angela Jeffrey, APR, of ABX. Contact information is below. For more on this topic, see ABX resource page on integrated marketing.
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Integrated Marketing
