ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Using Female Voiceovers in Radio

Posted by Angela Jeffrey on Dec 5, 2018 2:54:16 PM

Powerful creative is at the core of every impactful ad.  Sound in particular is a critical component in conveying brand messages and connecting with an audience emotionally.  It is also big business. To continue reading scroll down to read this special guest post by Pierre Bouvard, Chief Insights Officer of Westwood One, or view this article on MediaVillage.com.


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Topics: Integrated Marketing

How Non-Paid Media Impacts Paid

Posted by Angela Jeffrey on Apr 2, 2018 10:01:35 AM

Five Key Points from a Study with AT&T and Hotels.com

This  blog post is repurposed with permission from The Institute for Public Relations.  The just-published paper was written by Angela Jeffrey, APR, Vice President Brand Management for ABX; Gary Getto, President of ABX; and Sandra Duhé, Ph.D., MBA, APR, Fellow PRSA, Associate Professor and Chair, Corporate Communication and Public Affairs Southern Methodist University. 

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Topics: Telecom, Cable and Internet, Travel & Tourism, Data-Driven Keys, Integrated Marketing

What Direction for US Advertising Spend in 2018?

Posted by Angela Jeffrey on Jan 30, 2018 12:30:18 PM

Which channels did best in advertising spending for 2017, and which are likely to grow in 2018?  Which channels have the highest scores for advertising effectiveness?  Are advertisers investing in the channels most effective with viewers?  Michael Wolfe, CEO of Bottom-Line Analytics, guest-posts for us today with a holistic look at Media Spend and Ad-Driven Purchase Propensity.  Hint - it's not just about Digital!


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Topics: Media, Integrated Marketing, Out of Home (OOH) Advertising, radio, Free-Standing Insert, Advertising Effectiveness, Television, Online/Digital

Join the discussion on advertising effectiveness with insights from the world's largest normative database of measured ads:

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