Topics: Integrated Marketing
This blog post is repurposed with permission from The Institute for Public Relations. The just-published paper was written by Angela Jeffrey, APR, Vice President Brand Management for ABX; Gary Getto, President of ABX; and Sandra Duhé, Ph.D., MBA, APR, Fellow PRSA, Associate Professor and Chair, Corporate Communication and Public Affairs Southern Methodist University.
Topics: Telecom, Cable and Internet, Travel & Tourism, Data-Driven Keys, Integrated Marketing
Which channels did best in advertising spending for 2017, and which are likely to grow in 2018? Which channels have the highest scores for advertising effectiveness? Are advertisers investing in the channels most effective with viewers? Michael Wolfe, CEO of Bottom-Line Analytics, guest-posts for us today with a holistic look at Media Spend and Ad-Driven Purchase Propensity. Hint - it's not just about Digital!
Topics: Media, Integrated Marketing, Out of Home (OOH) Advertising, radio, Free-Standing Insert, Advertising Effectiveness, Television, Online/Digital
