Congratulations to L'Oréal. Maybelline New York Super Stay Active Wear Foundation “Sweat Up To 30H Stay, Matte Ink Up To 16H Wear” was Advertising Benchmark Index - ABX's top international in-market TV ad of the week measured for ad effectiveness. An average ad in the category had an ABX Index of 99, while this ad was 158. The ad’s overall Gender Equal Index (GEI) was 112. Interestingly three of the individual GEI KPIs were high – Presented – 149, Respectful – 134, Role Model – 152, but Appropriate was low – 40. #loreal #maybelline #abxindex #adbenchmarkindex #cosmetics #genderequality #adeffectiveness #advertising #marketing #multimedia #multichannel #ROAS
