ABX Advisory

Congratulations to Wendy’s for having the Top US TV & Internet Ad Of The Week for their New Peppermint Frosty "That is definitely him Dude - That's just a guy" ad, measured by Advertising Benchmark Index - ABX for ad effectiveness.  I laughed every time I watched it, multiple times!  Those surveyed agreed, with an ABX Index Score of 144 for “See It Again”. Purchase intent was extremely high with an ABX Index Score of 251!

#abx #Wendys #internetadvertising #tvadvertising #onlineadvertising #adeffectiveness #ROAS #roi #integratedmarketing #multichanneladvertising #advertising #QSRadvertising #restaurantadvertising #christmasadvertising #ABXAdBenchmarkIndex #adbenchmark #abx

Topics: Media, Integrated Marketing, Advertising Effectiveness, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, wendys, thewendyscompany, roas, wendys-international, christmasadvertising, QSR

Congrats to Chevrolet for having the top US TV ad measured for ad effectiveness by Advertising Benchmark Index - ABX for their all-electric Equinox ad.  #sustainability #UV #electricvehicles #chevy #chevrolet #abx #advertisingbenchmarkindex #advertisingbenchmark #adeffectiveness #ROAS #marketing #advertising #integratedmarketing

Topics: Gender Equality Measure, Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, chevy, chevrolet, sustainability, roas, chevyequinox, electricvehicle

Congratulations to L'Oréal. Maybelline New York Super Stay Active Wear Foundation “Sweat Up To 30H Stay, Matte Ink Up To 16H Wear” was Advertising Benchmark Index - ABX's top international in-market TV ad of the week measured for ad effectiveness. An average ad in the category had an ABX Index of 99, while this ad was 158. The ad’s overall Gender Equal Index (GEI) was 112. Interestingly three of the individual GEI KPIs were high – Presented – 149, Respectful – 134, Role Model – 152, but Appropriate was low – 40.   #loreal #maybelline #abxindex #adbenchmarkindex #cosmetics #genderequality #adeffectiveness #advertising #marketing #multimedia #multichannel #ROAS

Topics: Gender Equality Measure, Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, loreal, maybelline, cosmetics, genderequality

Apple's iPhone 14 Pro advertises its crash detection feature, was one of the top U.S. TV ads of the week measured for ad effectiveness by ABX Advertising Benchmark Index. This ad was very impactful with a dark background with bright colors.  You see the iPhone "flying through the air" with specks of light and then glasses, followed by "It looks like you've been in a crash".  The overall ABX Index was 133.  All ABX Index scores were high for this ad.  #abx #adbenchmark #abxadvertisingbenchmarkindex #apple #iphone #adeffectiveness #advertising #marketing #ROAS #marketingeffectiveness

Topics: Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, apple, iphone

Congratulations to The Wendy's Company for having the top TV in-market ad of the week measured by ABX for ad effectiveness. I loved how they had a “Wendy’s Morning Break” interview format! Advertising Benchmark Index - ABX measures thousands of in-market ads a week across all media types globally for their ad effectiveness.  An average ad measured would have an ABX Score of 100.  Wendy's had a score of 133.  Wendy's Gender Equality Index for both Female and Male were also above average.  #wendys n#thewendyscompany #abx #adxadbenchmark #adeffectiveness #topadsoftheweek #advertising #advertisinginsights #marketing #marketinginsights #restaurantmarketing #restaurantadvertising #advertisingstrategy #ROAS

Topics: Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, thewendyscompany, restaurant

Procter & Gamble's Mr. Clean MagicEraser had the top US TV ad of the week measured by Advertising Benchmark Index - ABX for ad effectiveness, with an overall ABX Index Score of 129. The ABX Index was high for a number of KPIs, including Reputation = 152, Purchase = 235, Look For = 189, Recommend = 164. An ABX Index of 100 is an average ad. Mr. Clean's jingle was created in 1958. All I needed to hear was the sonic branding from that jingle to take me back to my childhood! Since watching the commercial I find myself singing "Mr. Clean, Mr. Clean"!  #procterandgamble #abx #adbenchmarkindex #mrclean #adeffectiveness #integratedmarketing #ROAS #ROI #advertising #marketing #integratedmarketing #multimedia #multichannel #sonicbranding

Topics: Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, mrclean, procterandgamble

 For you espresso and gelato lovers, Ferrero's  "Pocket Coffee Ice Cream Stick" ad was one of the Top International In-Market Online Video Ads Of The Week measured for advertising effectiveness by ABX Advertising Benchmark Index the week of 8-16-22.  The ad had an ABX score of 134, that was an above average score for GenPop, Category, and Medium.  ABX's Gender Equality Index (GEI) for the Male and Female Characters were  both above average.  This ad had an ABX Index for purchase of 249!  In addition to scoring high on all ABX Index scores there must be a lot of espresso and gelato lovers, like myself, in Italy!I

Topics: Retail, Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, digital, ferrero, espresso, gelato, confections, advertising research, international

 Wayfair's  “Looking for furniture prices you won't believe?” ad was one of the Top U.S. In-Market Online Video Ads Of The Week measured for advertising effectiveness by ABX Advertising Benchmark Index the week of 7-18-22.  The ad had an ABX score of 130, that was an above average score for GenPop, Category, and Medium.  ABX's Gender Equality Index (GEI) for the Male Character was 111 and the Girl Character 108, both above average.  This ad was visually pleasing, upbeat, and had a clear message. 

I liked how Wayfair showed different products that were on sale in each room of the house with different characters.   The character, who stole the show, in my opinion, and what made me want to view the ad multiple times was the dog!  I believe dog lovers like me would agree!

Topics: Retail, Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, Wayfair, digital, homegoods

Marks & Spencer's M&S Sweet Rosso Tomatoes ad was the Top In-Market TV Ad Of The Week measured Internationally for advertising effectiveness by ABX Advertising Benchmark Index the week of 7-18-22.  Chef Chris Baber, who won the 2016 series of BBC One's popular cooking competition Yes Chef, makes a Tangy Tomato and Prawn Spaghetti dish for Lucy Verasamy, a British weather forecaster and presenter for ITV.  

After viewing this ad,  I went to Mark's & Spencer's website to obtain this recipe.  It looked delicious!  Bon Appétit!

Topics: Media, Integrated Marketing, Advertising Effectiveness, abx-adbenchmarkindex, marketingeffectiveness, abx, advertising, tvadvertising, marksandspencer, itv, chrisbarber, #mymarksfave, baberflavour

Flight Centre had the top international online video ad of the week measured for ad effectiveness by ABX - Ad Benchmark Index. This ad definitely made me want to book a flight!  They were able to capture the beauty of the markets they serve, along with making sure their brand was shown throughout. Check this ad out HERE.  

Topics: Travel & Tourism, Media, Integrated Marketing, Advertising Effectiveness, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, airlines, flightcentre, marketing