Flight Centre had the top international online video ad of the week measured for ad effectiveness by ABX - Ad Benchmark Index. This ad definitely made me want to book a flight! They were able to capture the beauty of the markets they serve, along with making sure their brand was shown throughout. Check this ad out HERE.
Topics: Travel & Tourism, Media, Integrated Marketing, Advertising Effectiveness, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, airlines, flightcentre, marketing
Duracell had one of the Top Online In-Market Video Ads Of The Week measured in the U.S. for advertising effectiveness by ABX Advertising Benchmark Index the week of 7-11-22 . I loved watching this Duracell ad. You watch two RC trucks racing side-by-side up the Duracell battery, with the Duracell Coppertop Powerboost winning. What a fun visual! It reminded me of playing the water gun games at the carnival, where you aimed at the bullseye and the one who moved their character to the very top first won.
Topics: Media, Integrated Marketing, Advertising Effectiveness, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, duracell, abx, advertising, videocontent
We all know Chipotle fell from grace in 2015 with an e-coli scandal that cost them billions of dollars over many years. Today, they are more successful than ever. Many stories have been written about Chipotle's multi-pronged strategy to recover, one of which was its dramatically improved ad creative and messaging. ABX tested 100's of Chipotle ads from 2015 through YTD and found powerful correlations to revenue.
Topics: Restaurants, Media, Integrated Marketing, Advertising Effectiveness, Great Ads
ABX has long been fascinated by the power of radio. We've written several blogs on the topic, which are full of research: "Four Great Tips for Radio Advertising" and "Research Shows Radio Advertising may be Most Effective." And today we directly compare sets of TV and radio ads that are very similar, to see how well both score. We'd love to hear your feedback at the end!
Topics: Media, Integrated Marketing, Advertising Effectiveness
In a study of 145 COVID-related Radio ads measured by ABX since March 4th, advertising effectiveness scores were amazingly high. Radio spots featuring thanks to first-responders, helpful advice to listeners regarding resisting the virus, and conveying a serious tone in their announcements all did well. Of course there are always those that don't work, as well. Below are a sample of each and some tips for using radio effectively in crisis times.
Topics: Media, Integrated Marketing
No matter how companies do it, advertising remains one of the most important aspects of a business. However, the advertising ecosystem has evolved so much over the past decades that it has become nearly impossible for businesses to keep up. From simple flyers and giant billboards, to taking your ads into space and licensing celebrity faces, technology continues to disrupt the advertising industry.
Topics: Media, Integrated Marketing
Which channels did best in advertising spending for 2017, and which are likely to grow in 2018? Which channels have the highest scores for advertising effectiveness? Are advertisers investing in the channels most effective with viewers? Michael Wolfe, CEO of Bottom-Line Analytics, guest-posts for us today with a holistic look at Media Spend and Ad-Driven Purchase Propensity. Hint - it's not just about Digital!
Topics: Media, Integrated Marketing, Out of Home (OOH) Advertising, radio, Free-Standing Insert, Advertising Effectiveness, Television, Online/Digital
Today's post highlights best/worst Out-of-Home ads for two of the four Data-Driven Keys featured in our new eBook: Awareness and Messaging. OOH advertising is very powerful and under-appreciated. This is the second of three posts focusing on the best and worst of thousands of consumer-panel evaluated OOH ads. For insights on other media types, see our resources page - Integrated Media in All Media Types.
Topics: Data-Driven Keys, Media, Out of Home (OOH) Advertising
Next in our series of data-driven keys to effective advertising is a focus on Out-of-Home Advertising, looking at what works and what doesn't in this under-appreciated medium. Great OOH creative can deliver on Purchase Intent like nothing else! This is the first of three posts focusing on the best and worst of thousands of consumer-panel evaluated OOH ads. If you'd like to see other insights on good/bad ads in other media, see our resources page on Integrated Media in All Media Types.
Topics: Data-Driven Keys, Media, Out of Home (OOH) Advertising
Like all mediums, Free-Standing Inserts (FSIs) can be enormously effective for driving Purchase and other Calls-to-Action, but only when the creative is strong. Today we'll look at some of the best and worst of thousands of FSIs benchmarked by the largest syndicated research database of measured ads in the world. If you'd like insights on great creative in other mediums, see our resources page, "Integrated Marketing in All Media Types."
Topics: Data-Driven Keys, Media, Free-Standing Insert
