Next in our series of data-driven keys to effective advertising is a focus on Out-of-Home Advertising, looking at what works and what doesn't in this under-appreciated medium. Great OOH creative can deliver on Purchase Intent like nothing else! This is the first of three posts focusing on the best and worst of thousands of consumer-panel evaluated OOH ads. If you'd like to see other insights on good/bad ads in other media, see our resources page on Integrated Media in All Media Types.
Topics: Data-Driven Keys, Media, Out of Home (OOH) Advertising
Like all mediums, Free-Standing Inserts (FSIs) can be enormously effective for driving Purchase and other Calls-to-Action, but only when the creative is strong. Today we'll look at some of the best and worst of thousands of FSIs benchmarked by the largest syndicated research database of measured ads in the world. If you'd like insights on great creative in other mediums, see our resources page, "Integrated Marketing in All Media Types."
Topics: Data-Driven Keys, Media, Free-Standing Insert
Radio Advertising Bureau's "Matter of Fact" newsletter shared ABX research on how radio may deliver the best ROI and ROAS of all with some smart creative! Examples are from Red Lobster, Discover, McDonald's and Home Depot. If you're interested in creative effectiveness across all types of media, see our "Integrated Marketing in Every Channel" resources page.
Topics: Data-Driven Keys, Media, radio
Retailers deployed a very different mix of creative tools for BTS 2015, using only half the number of creative executions (77 ads) as the prior year (146). As it turns out, fewer is better in terms of impact.
Topics: Retail, Media, Back-to-School, Out of Home (OOH) Advertising, radio, Free-Standing Insert, Television, Online/Digital
